Protagonists

Promos and Pillarstone, first projects of the 'Retail & Leisure' fund launched

Over 20 million euro to relaunch two shopping centres in Florence and Bergamo

by Margherita Ceci

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

After one and a half years since its launch, the first two operational transactions of the 'Retail & Leisure Fund', the platform with which Promos and Pillarstone aim to regenerate underperforming retail properties, have arrived.

The projects - with a total value of over 20 million euro - concern the San Donato Multifunctional Complex in the Novoli district of Florence and the Continente Shopping Centre in Mapello (Bergamo).

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The fund, which was launched in May 2024 with an initial endowment of ten assets for about 200,000 square metres of Gla, has increased its size by 70%, reaching today a gross book value of EUR 400 million. The stated objective is to transform distressed retail spaces into more integrated structures with the territories, updating their mix and services.

In the case of Florence and Bergamo, the company will take over the overall management - from property to facility management - activating multi-year development plans that include restyling, energy redevelopment, redefinition of surfaces, and the insertion of new medium and small retail units.

The food and personal service areas in particular will be strengthened, with the aim of extending the average stay and strengthening competitiveness in comparison with newer retail park formats.

The two transactions count respectively 25 thousand sqm of Gla and 24 stores in Florence and 22 thousand sqm and 60 stores in Bergamo, allowing the 'Shopping Centres & Retail Parks' asset class of the Promos portfolio to exceed 200 thousand sqm of managed Gla.

According to Filippo Maffioli, the company's CEO, this is an action designed 'to restore value to properties that are no longer performing through structured reconversion interventions. The work that awaits us on assets such as San Donato in Florence and Continente in Mapello,' he continues, 'is emblematic of the approach we want to adopt: multi-year development plans and targeted investments for the relaunch and strengthening of attractiveness and role in the area. We are convinced that the platform will continue to grow to become a strategic driver of development in the coming years'.

An approach that, according to Gaudenzio Bonaldo Gregori, president and CEO of Pillarstone, is confirmed by the 'growing appeal of the regenerated retail asset class, which has shown more resilient performance than expected and returns in line with expectations. Further investments have already been identified to support the fund's initiatives, testifying to the effectiveness of the industrial approach and the platform's ability to attract new capital by generating value in the medium to long term for all stakeholders involved'.

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