Public TV

Rai, a 40 million project to upgrade the Naples Production Centre

Co-financing from the Campania Region of €16 million is planned. Work to start in 2026 for completion in 2029

by Andrea Biondi

Il Centro di produzione Rai di Napoli

3' min read

3' min read

To tell what the Rai Production Centre in Naples really represents, the press conference presenting the redevelopment project opens with a video. It lasts four minutes. It begins and ends with images of Pino Daniele: a tribute that is also a sign. Inside there is a story made up of artists, skills, the television of a time that was and that must now look to the future. And, inevitably, one also thinks of an Italy that may no longer exist, but whose cultural heritage remains a lever for building what is to come.

The bond between RAI and Naples is deep. And it was forcefully reaffirmed by the CEO of public TV, Giampaolo Rossi, and the President of the Campania Region, Vincenzo De Luca, during the presentation of the project that aims to completely renovate the Neapolitan production hub.

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'This is a very important moment,' stressed Governor De Luca, 'not least because, although we are talking about many years ago, I remember well the rumours that assumed that Naples would be abandoned. That was not and will not be the case'. CEO Rossi, for his part, confirmed the company's commitment: 'This is a RAI that chooses to invest in the territory, in Naples, because as a public service it represents a point of balance for the entire Italian cultural industry. And Naples, together with Campania, continues to be an excellence'.

Work is scheduled to start in 2026 and is expected to be completed by the end of 2029. All this for a project that is part of a broader Building Plan, drawn up together with the Industrial Plan and presented in recent months. During the works, activities will be temporarily relocated to the nearby Mostra d'Oltremare.

The total value of the intervention amounts to 40 million euro, 16 of which have been allocated by the Campania Region. "We are talking about an immense heritage," De Luca continued, "that holds the archives of the RAI in Naples, of Neapolitan song, and numerous cultural testimonies of our country. Our co-funding aims to make the Centre seismically safe, but also to expand it and equip it with innovative technologies, to make it fully competitive'.

This real estate plan, reiterated Rai CEO Giampaolo rossi, aims to build 'a more flexible, digital and future-oriented Rai'. Rossi stressed that talking about public service today means talking about a real 'industrial hub, capable of generating economic value and supporting the entire national audiovisual sector. And collaborating with RAI means contributing to all this'.

Rai's Director General Roberto Sergio, who attended the conference together with board member Simona Agnes (a candidate for the presidency in a context marked by political tensions between the majority and the opposition), also highlighted the importance of the initiative: 'The redevelopment of the Naples Centre is the symbol of a public service that faces the challenges of technological innovation with lucidity and determination. But it is also the testimony of a Rai that does not forget its roots, and that continues to bring with it the wealth of knowledge built up over the decades'.

Built between 1958 and 1963 and inaugurated in the presence of the then President of the Republic Antonio Segni, the RAI Production Centre in Naples occupies an area of approximately 18,400 square metres. The plan also includes the recovery of an authentic jewel: the Auditorium's large organ, the largest non-liturgical organ in Europe, built in the 1960s.

As mentioned, the intervention is part of a broader real estate strategy that concerns various locations throughout the territory. In Rome, the historic Viale Mazzini site is already undergoing renovation and asbestos abatement work. In Milan, work has begun on dismantling the MiCo Nord pavilion, by the Fondazione Fiera. Other sites, such as those in Florence, Genoa and Venice, will be put up for sale. By the end of the year, the latter is expected to be entrusted to an advisor chosen in the meantime.

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