The data

The readership of *Il Sole 24 Ore* is growing: up 4.5% in the first Audicom Print 2026 survey

A double success: double-digit growth in readership for the digital edition and steady performance for the print edition. Il Sole 24 Ore’s website (ilsole24ore.com) also performed exceptionally well, exceeding 10 million monthly users in March 2026, up 17 per cent

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Il Sole 24 Ore has had a highly successful start to 2026, celebrating excellent audience figures, which are the result of its constant commitment to providing reliable, authoritative and comprehensive news, combined with its ability to innovate through initiatives that attract new readers to both the newspaper and its website.

In the Audicom Print 2026/1 survey, which tracks readers of daily newspapers and periodicals, Il Sole 24 Ore, with 698,000 readers on an average day, ranks among the top performers among national daily newspapers, recording a +4.5% increase compared with the previous period, a significant growth also confirmed when compared with the same period last year (+3.1%).

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This result was achieved, on the one hand, by maintaining a stable readership for the print edition, a particularly significant achievement in a market characterised by the closure of newsagents and a general decline in print sales, and, on the other hand, by recording a double-digit increase in the readership of the digital edition, amounting to +13%.

The figure takes on an even more positive light when one considers the national context in which the readership of daily newspapers has fallen by 2.7% compared with the immediately preceding survey (Audicom Sistema Audipress 2025/III) and by 6.4% compared with the same period last year (Audicom Sistema Audipress 2025/I).

There were also impressive results in the digital sector, according to the Audicom digital survey for March 2026. In the period January–March 2026, ilsole24ore.com recorded positive growth in terms of reach, with monthly unique users rising steadily from 8.8 million in January to 10.3 million in March, representing an overall increase of 17%. 

Among the most popular channels with online audiences is the Italia&Mondo channel, which attracts over 5 million unique monthly visitors, thanks in part to its timely coverage of news and current affairs, as well as Finanza, Economy and Health, with the 24 ORE Salute hub aimed at both companies and institutions in the sector and at members of the public; since its launch, it has established itself as a key traffic driver both in terms of volume and, together with Culture, Fashion, Travel and Food, from a qualitative perspective, helping to strengthen the female segment of the site’s audience, which is now on a par with the male segment (50.2% versus 49.8%).

The newspaper’s growing readership is also confirmed by the increase in the number of followers of *Il Sole 24 Ore* on its social media profiles, with over 6.3 million across all channels and, with over 1.4 million followers, the undisputed leader on LinkedIn amongst Italian publishers, and amongst the leading publishing groups at European level as well. These figures are complemented by the total social media audience of the Il Sole 24 ORE Group, with over 10 million followers across the social media channels of Radio 24, Radiocor, IlSole24OreTV, HTSI, 24 ORE Eventi, 24 ORE Cultura, Il Sole 24 ORE Professionale and L’Esperto Risponde.

There is therefore satisfaction with the figures achieved by *Il Sole 24 Ore* in the Audicom survey, figures which complement the record audience figures achieved in the first quarter of 2026 by Radio 24, with 2,685,000 listeners on an average day, and reflect the appreciation of readers, users and listeners for the ever-expanding and integrated ecosystem of initiatives by the Il Sole 24 ORE Group – ranging from editorial projects to events such as Telefisco and the Festival dell’Economia – which was further strengthened in the first few weeks of June by a series of major launches: the new sole24ore.com homepage, the new specialist daily newspapers *Norme & Tributi Plus* and *IlSole24OreTv* (now on channel 63 of digital terrestrial television), and the *24 ORE NextMed* platform dedicated to the wider Mediterranean region.

Silvestri, AD Gruppo Il Sole 24 ORE

Federico Silvestri, Chief Executive Officer of the Il Sole 24 ORE Group, Federico Silvestri, commented: “These results confirm that Il Sole 24 ORE is becoming an increasingly strong central pillar of our ecosystem, underpinning the Group’s development strategy, which is founded on the authority of our information, full cross-platform integration and design innovation capable of generating synergies and enhancing the effectiveness of all the Group’s media channels”.

Tamburini, Direttore Il Sole 24 Ore

Fabio Tamburini , Director of *Il Sole 24 Ore*, Radio 24 and Radiocor , adds: “The results of the Audicom survey confirm that, in a landscape increasingly cluttered with information and fake news, readers continue to reward authoritative, competent and rigorous journalism. This is recognition of the daily work carried out by the editorial teams at *Il Sole 24 Ore* and across the entire Group, and a renewed trust that is also confirmed by the Reuters Institute’s Digital News Report, which for nine consecutive years has recognised us as the most trustworthy newspaper in Italia.”

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