Real estate services, worth 500 billion (and almost a quarter of GDP)

In 2025, the real estate services sector generated more than EUR 505bn in wealth, equivalent to just under 23% of national GDP (5.4% construction, 2.4% real estate development, 14.3% real estate services). Projections indicate that by 2050 the value could reach EUR 795-800 billion. With almost 800 thousand companies and more than two million employees, real estate services are today a fundamental pillar of the Italian economy, guaranteeing stability and support to other production sectors and assuming a strategic role in the national economic chain.
Innovation, exploiting the potential of technological tools - also in a predictive key - and strengthening the sector's role in the economic and social development of territories. This is what emerged in Rapallo at the latest conference of Scenari Immobiliari. At the heart of the dialogue was the need to enhance real estate services throughout the entire property life cycle, supporting targeted investments, faster decision-making processes, more efficient management and a growing synergy between human capital and artificial intelligence.

'Technological innovation,' explained Letizia Cantini, CEO and General Manager of Svicom, 'is an enabling factor, but it cannot be an end in itself: what generates real value is the ability to integrate platforms and AI into structured and transparent processes, freeing up time and energy for analysis, consulting and customer relations. The challenge today is not only digital: we need new hybrid skills - data scientists, management engineers and computer scientists - capable of connecting technology and organisation, and we need a more inclusive sector, capable of attracting different talents and new generations. The real estate services of the future are built this way: with technology that enables, but above all with skilled people, solid values and an ecosystem oriented towards sustainability and mutual trust'.

"The real estate services sector," emphasised Francesca Zirnstein, managing director of Scenari Immobiliari, "is called upon to undergo a profound transformation. Technology can no longer be seen as an accessory support, but as a driver of innovation capable of generating new value and new skills. The objective must be to build a more integrated, sustainable and responsive supply chain, capable of accompanying changes in society and the economy. Only in this way will real estate services be able to strengthen their strategic role and contribute concretely to the growth of the country'.