Recarlo focuses on shops: opens in Milan and Bari in 2025

A tool to consolidate presence in the domestic market and at the same time to build it in high-potential foreign markets. The retail channel has proved to be, especially after the pandemic online shopping binge and immediately afterwards, the most solid sales channel for luxury goods, including jewellery. Giorgio Re, who together with his brother Paolo runs the jewellery maison Recarlo in Valenza Po, is also convinced of this: "Our energies are focused on the next openings of directly operated single-brand shops," he explains, "which will be in Milan, in the Quadrilatero, in the first months of 2025 and then, during the summer, in Bari, a city where we have always had excellent sales, as in the whole of the South. The following year it will be the turn of the capital: 'In 2026 we plan to open a flagship shop in Rome,' he says. 'The opening of single-brand shops is a sort of obligatory path that our brand must take, also with a view to the international expansion that we have been planning for some time and that will also include the US market'.

The Piedmontese company, which was founded in 1967 by Carlo Re, Giorgio and Paolo's father, will close the year with revenues of around 40 million euro: 'Despite the fact that the luxury market has experienced a number of difficulties this year, we will close in line with last year. Our key products, made of gold and diamonds, remain timeless pieces given on great occasions such as engagements, weddings, and births. And for this reason, too, they are refuge goods'. 85% of the company's turnover is realised in the domestic market where Recarlo counts on a network of 350 multi-brand outlets: "This year we have suffered more on the Italian market," Giorgio Re continues, "while we have had positive signals from foreign markets where we have a high growth potential: between Europe and the Middle East, and in particular Dubai, we realise 15% of our turnover. Abroad we have 150 multi-brand sales outlets and, together with those in Italy, a total of 20 shop-in-shops'. In the immediate aftermath of the pandemic, Recarlo also launched a new version of its website - which is also an ecommerce platform - to strengthen its brand identity internationally and also spread a diamond culture for the benefit of customers who want to be increasingly informed about their purchases: "It is an excellent showcase for the brand, even if people then prefer to buy the product in shop," says Giorgio Re.

Over the years, Recarlo has also worked to dialogue with a new, younger clientele that is interested in buying pieces not only for occasions 'to remember': 'We have launched the Anniversary More collection, a line of fine jewellery that is more glamorous and suitable for customers who want to give themselves a gift. The collection has recently been enriched with new open chokers - offered in different variants and carats, embellished with round rough diamonds -, open earrings and diamond earcuffs with a titanium spring. The most popular collections, however, are, as already mentioned, those that seal special moments: "Like our Contrarié ring from the Anniversary Love line," concludes Re, "which we have launched in a new, more precious version.