Record-breaking internationals also on the sponsor front: almost 35 million in revenue

Almost 35 million in revenues between sponsors, premium and corporate hospitality and Fan Village. The 2026 budget of the commercial area of the Internazionali Bnl d'Italia is a record, with all the items registering a plus sign on a 2025 that had already registered levels never reached before. "The growth of the tournament from all points of view has been progressive, with an upsurge between 2020 and 2021," Marco Martinasso, General Manager of the Italian Tennis and Padel Federation, explains to Il Sole 24 Ore, "which is still continuing and still has margins. In our opinion there is still unexpressed potential and, while the 2026 edition is underway, we are already projected on the improvements to be made to increase the quality of services and profitability'.

The numbers for this edition are record-breaking and not only on the ticketing front - where on 8 and 11 May, 40,641 and then 43,125 tickets were sold respectively, tying the record for the number of single-day tickets sold - but also on the commercial side.

First of all, sponsorships. In 2026 there are 43 commercial partners with agreements of different levels, compared to 28 in 2025, which together ensured a revenue of 24.6 million, an increase of 24% on the previous year. 'All classic positions,' Martinasso emphasises, 'such as those in the field fund, with Bmw and Reale Mutua, with whom we have agreements until 2028, have been sold out for some time. This allows us to maximise commercial opportunities, but above all to work together with selected partners to increasingly refine the identity of the Internationals and build brand-consistent communication paths. In addition, we have tried to create and enhance new spaces. We are very pleased to have introduced the 'walk-in' also in Rome, with the tunnel that the players go through to enter the court associated with Poste Italiane, as well as the naming of the second arena, this year associated with Bnp Paribas. In addition, we switched from fixed positions to the rotation of the brands on the sidelines, thanks to LED technology, giving visibility to more partners and in fact without reducing the media effectiveness of the display'.

The title sponsor deserves a separate speech. "Twenty years of partnership with Fitp is a strategic alliance," explains Luca Ranieri, Head of Esg strategy, communication & public affairs Bnl Bnp Paribas. "We have contributed since 2006 to the evolution of this tournament, which is now a central event on the tennis circuit. BNP Paribas, in the same year in which it acquired BNL, initiated this title sponsorship to be the 'bank of tennis' in Italia as well, as it has been for Roland Garros in Paris since 1973 and for other major tournaments. The Internazionali are for us, together with the companies of Bnp Paribas in Italia, not only a long-term and consistent investment, but above all a further occasion of concrete presence on the territory, of meeting with customers and stakeholders: 5000 guests and a schedule of more than 10 events in our lounge to discuss economy, entrepreneurship, investments, business. It is tennis that becomes an ecosystem".

This year Rome saw the debut of the new version of the fan village with its indoor pavilions, a 6500 m2 space that saw the presence of 31 companies from the retail and food and beverage sectors (there were 27 at the last edition), offering spectators and visitors to the Foro Italico - which has reached a daily capacity of 60 thousand people, with 33 thousand occupying the stands of the three main arenas - a better interaction with the brands than in the past, as well as a shelter and refreshment point in the event of adverse weather conditions. From this, Fitp received an additional three million in takings (+18% on 2025).