Refurbed works: Refurbed's growth in Italy and Europe

The refurbished works. From discarded telephones that start working again to fitness equipment and other household appliances. A trend that is also pushing those who have played the recycling card, combining business with sustainability and circular economy. Also benefiting from this tick is Refurbed, the European marketplace for refurbished products, which is growing both on the European scene and in Italy.

Underlining this achievement are the numbers that highlight the company itself, which has surpassed EUR 2 billion Gross Merchandise Value (GMV) since its founding in April 2025. In the course of the year, it has grown by more than 40 per cent year-on-year, reached 5 million customers in Europe and expanded its offering to more than 55,000 products, covering an ever-widening range of everyday needs - from electronics and household appliances to sports and mobility.

'Achievements', which, as co-founder Peter Windischhofer points out, go beyond financial results and 'prove that reconditioning has gone from being a niche alternative to a mainstream choice, and that circular business models can be both impactful and economically sustainable'.

And so the initiatives that have emerged in the wake of this growth and expansion. In the autumn, the company introduced Premium Grade, 'setting a new quality standard in the refurbished market and responding to the growing demand for high-end devices with the highest level of reliability'. Then there are the seasonal events ranging from Back to School to Black Friday and Christmas. Initiatives "that have proven that refurbished products no longer represent a compromise, but a smart and reliable choice, even during shopping periods traditionally dominated by new".

In 2025, Refurbed reinforced its role as the benchmark for the refurbished sector.