Renault relaunches on electrics and Dacia focuses on the big suv

Renaulution is in the midst of its development. The Renault group's strategy is becoming increasingly concrete with new electric models, but not only. There are, as is well known, two companies conceived by the CEO, Luca De Meoc, that mark the path of the group's future: Ampere and Horse. The former, a response to the great transformation of the automotive industry, specialises in the design, development, production and marketing of electric vehicles. Several models have already been presented and come from Ampere, including Renault 5, unveiled a few months ago and now ready to be marketed, and the electric Renault 4, the 4.0 reinterpretation of the historic and iconic model. Both are based on the new AmpR Small native electric platform, shared with the Twingo whose prototype was unveiled.

These are few but important steps for a group that is not huge but has the optimal size to be able to adapt to change; in fact, Luca De Meo commented inPer winning in the automotive industry is no longer a question of economies of scale and size. Until a few years ago it was said that to survive in the automotive industry you had to be big, with dozens of brands and models to make synergies. Now the world has changed: what wins is agility, quick decision-making and the ability to draw competitive scenarios and adapt quickly. With the covid, the chip crisis, the war in Ukraine and the current car crisis, the paradigm has changed, in my opinion, and the small ones, like Renault, which a few years ago risked annihilation, are now doing well, selling and making margins'.

The leader of this strategy is also Emblème, a concept car based on the lines of a shooting brake that responds to the decarbonisation strategy of the Renault brand, and the brands in its group. The concept car is made using recycled materials of natural origin or with a reduced carbon footprint, adopting production processes based on renewable energies and rationalised to reduce CO2 emissions to a minimum, considering second life and circularity, using new technologies and powertrains as well as new styling canons. Alpine, a brand belonging to the French group, also follows the path of renewal by presenting a showcar anticipating its first electric model, which will arrive next year. At the Paris Motor Show, the sports brand unveiled the larger A390_B alongside the A290, a peppery variant of the R5.

On the other hand, Horse works to design and develop thermal engines for the group and not for other brands, the Captur, Rafale, Espace and Austral being examples of this. From this plant also comes the queen of Europe, Dacia, which is now also aiming at the C segment with the new Bigster.