Rental market

Rents, year-on-year increases of +12.7% (and 17% of listings find tenants within 24 hours)

According to Idealista, based on ads published on the portal, rent increases in May (almost +3%) reached a new record high since 2012. And in the first quarter almost one in five offers met tenants on the first day of publication

3' min read

3' min read

Rents are still rising. Still very high mortgages, the difficulty of matching asking price and availability for purchase and a demand that presses on a lacking offer are still the reasons that confirm the phenomenon of rents prerennially growing. According to Idealista, rents in Italy increased by 2.9% in May, reaching an average of 13.9 euro/sqm. This is the highest price recorded by idealista since 2012, the year of the first survey: a year-on-year increase of 12.7 per cent.

Location ranking

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The cities with the largest increases include Campobasso (8.1%), Catanzaro (6.5%), Rimini (5.3%) and Caserta (5%). The main Italian city markets also showed an increase in rents, such as in Turin (3%), Naples (1.9%), Milan (0.6%), Palermo (0.3%) and Florence (0.2%). Only Rome recorded a marginal decrease, of 0.1%, while the most significant decreases for the month were recorded in Barletta (-9.9%), Trani (-7.7%), Chieti (-5.8%) and Asti (-4.9%).

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Milan remains the city with the highest rents in Italy, with an average of 23.5 euro/sqm, followed by Florence (20 euro/sqm), Bologna (17.3 euro/sqm) and Rome (16.5 euro/sqm). Como, Naples and Bolzano also record values above the national average of 13.9 euro/sqm per month, with 16 euro/sqm, 15 euro/sqm and 14.7 euro/sqm respectively. In contrast, the cheapest cities for Italian tenants are Caltanissetta (4.6 euro/sqm), Reggio Calabria (5.5 euro/sqm) and Cosenza (5.6 euro/sqm).

Increases were seen in all Italian regions, with the exception of Trentino-Alto Adige (-2.2 per cent) and Friuli-Venezia Giulia (-2.1 per cent). Positive trends for all other regions with the largest increases being seen in Molise (11 per cent), Calabria (7.5 per cent), Liguria (6.1 per cent) and Abruzzo (5.6 per cent). The remaining increases range from 5.1 per cent in Basilicata to 0.6 per cent in Emilia-Romagna. Lazio (4.4 per cent) and Lombardy (1.6 per cent) also increased.

Valle d'Aosta remains the region with the highest rental prices, with an average of 21.4 euro/sqm. It is followed by Lombardy with 19.9 euro/sqm and Tuscany with 18.2 euro/sqm. Latium (14.3 euro/sqm) and Emilia-Romagna (14.2 euro/sqm) also record asking prices above the national average of 13.9 euro/sqm. The regions with rents below the national average range from 13.3 euro/sqm in Trentino-Alto Adige and Liguria to 7.1 euro/sqm in Molise, which remains the cheapest region for Italian tenants.

17% of rented houses stay on the market less than 24 hours

17% of homes rented through idealista during the first quarter of 2024 remained on the market for less than 24 hours. This is a record, according to a study published by Italy's leading rental portal. This percentage is higher than that recorded in the first quarter of the previous year, when it reached 15 per cent. Over the past 12 months, the phenomenon of express rentals has seen significant growth in 39 Italian capitals, becoming an increasingly important trend. In contrast, 35 cities have seen a decline, while 16 towns, mostly small, have remained unaffected by this dynamic.

Rimini and Ascoli Piceno lead the ranking with 40% of homes rented in less than a day, followed by Monza (37%), Brescia (36%) and Ravenna (35%). Large markets such as Rome (22%), Palermo (22%) and Florence (20%) also show considerable dynamism.

Milan recorded an express rental rate of 11 per cent, while Naples stands at 7 per cent. Among the cities with the lowest rates of rentals in less than 24 hours are Bari and Cremona (7 per cent both), with Catania recording the lowest rate at 6 per cent.

According to Vincenzo De Tommaso, spokesperson for idealista, 'These data show that the problems with rental supply and the speed with which houses disappear from the market have spread to most of Italy's capital cities. In half of them, the trend has increased in the last 12 months. Such high express rental rates cause great tensions in the market, driving up prices and increasing the anxiety of families trying to settle in a rented house'.

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