Company fleets, here's why the residual value issue is holding back the race for electric cars
Models with full battery drive are struggling in the short- and long-term rental sector. They suffer, in contrast to full hybrids, from day-to-day management difficulties and poor resaleability at the end of the lease
4' min read
4' min read
It is there for all to see. The electric car in the rental world is, at the moment, a flop. And it is especially so in the short term, but the Bevs are not doing well in the long term either. It is a fact from which to learn a lesson: it is always the consumers who decide, and impositions from above work little and storytelling by the green lobbies even less.
This is not to say that there is no need for cleaner and more environmentally friendly fleets, only that the market needs time to adapt and evolve. The armoury and Brancaleone army of the green crusade does not work and has not worked.
This has been seen with the world's leading rental groups that have divested, or are divesting, electric fleets. Emblematic is the case of Hertz, which at the beginning of the year backed out of lithium-ion cars, including many Teslas, to acquire petrol models. Even the CEO, Stephen Scherer, who had decided to buy as many as 100,000 Teslas, resigned after a panic-stricken quarterly report: a loss of $348 million in the fourth quarter of 2023, compared to a profit of $116 million in the same period the previous year.
Let's get to the point: why don't electric cars work in rent-a-car? The answer is simple, and it didn't take a soft mobility guru to realise that if one, used to using a thermal car, arrives in Frankfurt, Catania or New York and has to rent one at the airport, one cannot have the first experience of getting behind the wheel of an e-car. And even if he were used to using a bev (and recharging it) it is still not very comfortable, with little time to even find the time needed to return the car with a full tank of energy (after finding a free pillar). With a petrol car it is a matter of five minutes not hours. And with 'rent-a-bev' you therefore end up renting a car to recharge it. In a word: absurd.
"In fact,' explains Pier Luigi del Viscovo, founder and director of the Fleet&Mobility Study Centre, 'it is the rent-a-car that has problems, because the customer does not want the thought of recharging, especially at the drop-off point to avoid charges for not refuelling'.




