Restyling for Maisons du monde, new format and more omnichannelity

A new format that will gradually be replicated in shops located inside shopping centres, the launch of a B2B strategy and evolving the e-commerce project in an omnichannel key. These are the next steps for Maisons du monde, the French chain that sells furniture and furnishing accessories, which wants to reposition itself in the market after the slowdown in sales in Europe that has caused revenues to drop from 1.3 billion to around 1 billion in 2024.

The launch of the new format follows the open space model with product areas grouped by category or ambience for classic, contemporary and ethnic residences. Fewer pieces of furniture are displayed in the shop, which the customer can however choose online with the help of consultants. The focus is also on collaborations with architects and interior designers. "This opens up a new phase of retail development, focusing on innovative, emotional concepts adapted to the context - be it city centres, retail parks or large malls," says Frédéric Capdeville, country manager for the Italian market. "The aim is to offer all customers an increasingly inspiring, sustainable and connected shopping experience. Pas far as new openings are concerned, there will be one in Ragusa while the one in Cagliari will be direct. The plan also envisages the restyling of seven other shops'. The chain has 41 shops in Italy after the closure of the Mestre shop in August. .

All this to adapt above all to the tastes, needs and style demanded by the Italian market, the second largest in terms of turnover after France, followed by the Iberian peninsula in third place. In France, the brand won the 'Top of Design 2025' award and Capdeville points out that for the Italian market, the furniture component is important while online sales are worth at least a quarter of turnover.