Retail, Promos invests 80 million over three years on food and services

Planned investments of almost EUR 80 million over the next three years, a portfolio that today counts 16 assets under management and a share of around 30% of the outlet market in Italia. On the occasion of Mapic Italy 2026, Promos presented its new development, expansion and valorisation projects, which focus above all on food, services (including healthcare) and, in some cases, fashion.

Starting with the Valmontone shopping area, adjacent to the Valmontone Outlet, a strategic initiative in which the Group operates as a direct investor. After the completion of the first phase, which saw the opening of the McDonald's restaurant at the end of 2025 and the arrival of Eurospin by December 2026, the Group will start the second phase of the project in July, with the completion of the works and the inauguration by the summer of 2027. The intervention will cover an area of about 13,500 square metres and will include medium-sized areas dedicated to fashion, services, food & entertainment.

The Group's strategic focus on food & beverage as a driver of development continues. By the end of 2026, in fact, the Mondovicino Outlet Village construction site will be started, a project that will lead to the creation of the first food court inside an outlet in Piedmont. The building site will cover a total of 8,500 square metres and will include the construction of 6 new restaurants with outdoor dehors and a brand mix composed of 70% international chains and 30% local brands.

The focal point for 2026 will be the start of the construction site for the redevelopment of the San Donato Plaza (Novoli, Florence), an asset that already generates 5 million annual visitors. The project, due to start in June 2026, envisages the recovery of a never completed cinema hall for the creation of new units dedicated to food & beverage. Another construction site, scheduled to start in September 2026, concerns the Continente Shopping Centre in Mapello (Bergamo). The project envisages the opening of four new surfaces by Black Friday 2026.

Among the operations to be launched in 2026 is the expansion of the Barberino Outlet. The operation, the first since Promos became part of the asset's management, will involve approximately one thousand square metres, with the inauguration of six new units planned by the end of the year.