Retail: Promos to invest 80 million over three years in food and services

Planned investments of nearly 80 million euros over the next three years, a portfolio that currently comprises 16 assets under management and a share of approximately 30 per cent of the Italian outlet market. At Mapic Italy 2026, Promos presented its new development, expansion and enhancement projects, which focus primarily on food, services (including healthcare) and, in some cases, fashion.

Starting with the Valmontone retail park, adjacent to the Valmontone Outlet, a strategic initiative in which the Group is acting as a direct investor. Following the completion of the first phase – which saw the opening of a McDonald’s restaurant in late 2025 and the arrival of Eurospin by December 2026 – the Group will launch the second phase of the project in July, with works due to be completed and the centre officially opened by summer 2027. The development covers an area of approximately 13,500 square metres and will include medium-sized retail units dedicated to fashion, services, food and entertainment.

The Group’s strategic focus on food & beverage as a driver of growth continues. By the end of 2026, construction will begin on the Mondovicino Outlet Village, a project that will see the creation of the first food court within an outlet in Piedmont. The construction site will cover a total of 8,500 square metres and will involve the creation of six new restaurants with outdoor seating areas, featuring a brand mix comprising 70 per cent international chains and 30 per cent local brands.

The key focus for 2026 will be the start of construction work on the redevelopment of San Donato Plaza (Novoli, Florence), a property that already attracts 5 million visitors a year. The project, due to start in June 2026, involves the conversion of an unfinished cinema auditorium to create new spaces dedicated to food &/i. A further project, scheduled to begin in September 2026, concerns the Continente Shopping Centre in Mapello (Bergamo). The project involves the opening of four new retail spaces by Black Friday 2026.

Among the projects due to start in 2026 is the expansion of the Barberino Outlet. The project, the first since Promos took over the management of the asset, covers approximately 1,000 square metres, with the opening of six new units scheduled by the end of the year.