Retro-Futurism, objects of desire between past and modernity
It affirms a dimension that fuses memory and avant-garde, great care, research into packaging and heritage formulas with a long tradition.
The retro-futurism trend speaks of maisons that guard savoir-faire, the art of perfume and care, and translate them into contemporary objects, with a focus on aesthetics and materials. Bottles that look like something out of treasure island, perfumed papers like missives entrusted to a bottle, creams and ointments that evoke ancient workshops. Luxury is what resists the ephemeral, the pleasure of an object that tells a story.
Officine Universelle Buly is a journey through time, a Parisian workshop where ancient recipes meet cabinet de curiosités aesthetics. The secret lies in formulas inspired by the workshops of the past - dry oils, ointments, perfumed waters - reinterpreted with calligraphic care. Objects for reinvented daily rituals, such as paste toothpastes or horn brushes, and the real object of desire: the Huile Antique, in different perfumed variants, which dresses the skin in silk and light.
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Diptyque combines perfume and literature. Fragrances do not simply describe notes, but places, journeys, memories. Every year they explore new olfactory narratives, but nothing surpasses the aroma of Baies, the candle that has conquered living rooms and desks halfway around the world.
Bienaimé recreates the atmosphere of a Parisian boudoir, with powder, silks and vintage mirrors. Its talcum and velvety formulas have a retro touch that is never dusty. And the re-editions are faithful to the past, but lightened in texture. Vermeil remains the purest declaration of femininity, to be declined in a sumptuous body line.
Officina Profumo-Farmaceutica Santa Maria Novella is living history. Born within the walls of a Florentine convent, it guards centuries of botany, alchemy and healing. Soaps, elixirs and distilled waters are still born as they once were, amidst mortars and slow macerations. The dialogue with the present gives life to more contemporary skincare lines, but the soul remains intact: just a drop of Ambra Eau de Parfum is enough to imagine oneself in a salon of the Medici court.
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