Design

In London, RH is opening a megastore in an 18th-century Palladian building

The new store in Mayfair follows the openings of RH Paris on the Champs-Élysées and RH Milan on Corso Venezia, in the historic palace of the Prince of Piombino. Restoration Hardware was founded in 1979 by Stephen Godon in California and, over the years, has focused on ultra-luxury design

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

RH certainly has no shortage of ambition: the American high-end furniture brand has a very clear vision, as well as the resources, vision and patience to turn it into reality. After an extensive search to find the ideal location for a London branch, it chose a Palladian building designed by the Venetian architect Giacomo Leoni in 1721, in the heart of Mayfair, behind the Royal Academy and a stone’s throw from Bond Street. It then took years to complete the delicate restoration, redevelopment and transformation project, entrusted to Foster + Partners.

RH London has now opened its doors, and the building – one of the few remaining large Palladian residences – has been transformed into a luxury design showroom. To call it a shop or retail outlet would be an understatement: it is a gallery on a museum scale, with five floors dedicated to various furniture collections. Each room is an installation featuring modern and antique pieces, accessories, rugs, lighting, chandeliers, ornaments, sculptures and paintings.

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The new RH Estates collection, comprising 165 ranges, places Italian design and craftsmanship at the heart of the group’s global creative vision, reinforcing the brand’s connection with Italia through a range that draws deeply on our country’s architectural, decorative and artisanal traditions.

RH Estates, which offers bespoke furniture and upholstery, pays tribute to centuries of excellence, with collections inspired by 17th-century architecture reinterpreted for contemporary interiors, and others that reimagine the visionary legacy of Mariano Fortuny, the skill of Venetian artisans or the unrivalled mastery of Murano glassmakers.

Highlights of the collection include the new Amelia, Giulia, Mirella, Romano and Tronchi lamps, handcrafted in Italia in the Murano tradition, the Baldacchino furniture range, inspired by 17th-century Italy, and the Oliviero range, a reinterpretation of a rare period Venetian piece of furniture.

In line with the strategy adopted by the group across all its locations, the London gallery has been designed to be a leisure destination that engages the public. The experience begins at the entrance, which features display cases dedicated to four great figures who have inspired the brand: Vitruvius, Leonardo, Inigo Jones and, of course, Palladio, with rare original editions of their works. Palladio is represented by a 1715 English edition translated by the architect Leoni.

A panoramic glass lift takes visitors from the ground floor up to the attic, offering views of the various rooms on each floor. Alternatively, visitors can climb the original 18th-century staircase, with its restored wrought-iron balustrades.

On the ground floor, what was once the Bank of England’s main hall has been transformed into a high-end restaurant, helmed by chef Marcus Ware, who was recruited from New York, where he earned several Michelin stars. Further up is The Perch, created by designer Anouska Hempel, a bar and restaurant on the open-air terrace. The hospitality facilities also include a bar for wine and champagne tastings and a tea room.

RH, which stands for Restoration Hardware, was founded in 1979 by Stephen Godon in California and, over the years, has focused on ultra-luxury design that emphasises comfort and carefully selected materials and accessories. Now led by Gary Friedman, the group opened its first showroom in Europe in 2023, in a villa listed by the Department of Cultural Heritage in the Oxfordshire countryside. Since then, the brand has embarked on a phase of rapid expansion, opening RH Paris on the Champs-Élysées and RH Milan on Corso Venezia in the historic palace of the Prince of Piombino.

The opening of RH London marks a key step in this journey towards internationalisation, explains Friedman, the group’s chairman and CEO: “This extraordinary building has enabled us to create a destination that goes beyond mere retail, where architecture, design and hospitality come together to create a unique experience. RH London pays tribute to the building’s extraordinary history whilst simultaneously writing its next chapter – which is also ours.”

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