Rome increasingly 'appealing': from 2019, +50% demand (and +7% prices per square metre)

Rome is increasingly the focus of investors' attention. Thus, Tecma - a leading tech company in the development of software platforms for real estate - and the real estate portal Immobiliare.it have shared a detailed analysis of trends in the capital's market. Thanks to the big data available in the Tecma platform and the Immobiliare.it portal, it was possible to draw a strategic picture of the main results and trends in the residential sector in the capital.

According to Immobiliare.it Insights data, the capital's market is buoyant compared to pre-pandemic times, with demand growing by more than 50% and supply decreasing by 26% in parallel, a sign that properties are successfully exiting the market. Prices are also on the rise, up 7% compared to 2019.

In the capital, the three-room apartment for sale is confirmed as the most sought-after property type, with a total demand rate of 24%, up 2 percentage points compared to 6 years ago. This is followed by the two-room apartment for sale, which overtakes the one-bedroom apartment for rent, now in third position. Perhaps the most relevant fact is that rental searches now represent 62% of the total, up 7 percentage points compared to 2019, when they accounted for just over 1 in 2 searches. Those who want to have a better chance of finding a highly efficient solution, however, should look towards the city suburbs, particularly in the neighbourhoods around Maglianella and Casal Lumbroso. In the city centre, however, the area with the highest concentration of class A and B buildings is the Colli Albani. The question of energy class, also in light of the recent European directive on the subject, is becoming an increasingly central issue for the Italian residential sector: in particular, estimates to 2030 speak of a price increase of around 16 per cent for buildings in higher classes, while the most energy-intensive ones will stop at +2 per cent.

"Our analyses," said Paolo Giabardo, general manager of Immobiliare.it, "show an expansion of the Roman property market, characterised by a growing demand accompanied by a contraction in supply, which is accelerating the process of property absorption. This phenomenon is part of a favourable macroeconomic context, with interest rates on mortgages that have resumed supporting purchases, particularly for medium-small solutions such as three-room and two-room apartments. Rome confirms its prominent position in the residential market, but also in the segment of sustainable properties and prestigious solutions, which continue to attract both national and international interest'.

An analysis by Tecma showed that, with 101 million impressions and over 19 thousand potential sales contacts (leads) generated through digital strategies, the Rome market continues to grow. A significant figure is the +243% increase in cost per lead, a trend reflecting intensifying competition and rising advertising costs, but also changing search habits on the part of users. Insights that suggest a growing challenge in the market, but also opportunities arising from increasingly refined marketing strategies. Tecma, with over 4,500 real estate units currently under management in Rome and more than a thousand units in the pipeline for the first quarter of 2025, continues to consolidate its position in the residential market in the capital.