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Rome, 'Jubilee effect' risk on rents: they could rise by 15-20%.

According to SoloAffitti's analysis, the event is likely to reduce the supply available for medium- to long-term rentals (part of which will probably be diverted to short-term rentals) in the face of still very high demand

4' min read

4' min read

The Jubilee will have a propulsive effect on house rental prices in Rome. This is shown by research by SoloAffitti, which collected data on some 3,600 rental contracts. The Holy Year will therefore break a sort of equilibrium that had been established in the Eternal City. In fact, against a background of a generalised increase in rents throughout the country over the last two and a half years, rents in the capital have risen at a lower rate than in other major metropolises.

In 2023, for example, while Milan saw an increase in rents of 29 per cent over the previous year, Rome's rent growth stood at 13 per cent. A substantial increase, therefore, but still lower than that recorded in the city of Milan. This is due to the effect of the so-called 'Territorial Agreement for the Agreed Rent', which has been working very well in Rome for years and which has acted as a rent-calming effect, unlike what happened in Milan where, at least until July 2023, when the new territorial agreement came into force, the agreed rents were practically unused and rents therefore increased, due to the imbalance between a very abundant demand for rent and an insufficient supply to meet demand, with no brakes.

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The Jubilee will therefore certainly bring an element of rupture to Rome on this dynamic, reducing the supply available for medium-long term rentals (part of which will probably be diverted to short term rentals) in the face of a demand that is still very high and, indeed, growing.

"We can therefore foresee," SoloAffitti explains, "that the 'calming' effect of the agreed rent will not be sufficient to curb the increase in rents, which could reach, according to our forecasts, between 15 and 20 per cent.

The current numbers

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According to data from SoloAffitti, in the most prestigious areas (Centro Storico, Prati, Parioli, Flaminio, Pinciano, Trieste) a one-room apartment can cost 900 euro a month, a two-room apartment 1,200, a three-room apartment 1,400 and a four-room apartment 1,750. In one year, rents have seen an important increase of 26%, 24%, 14% and 11% respectively.
In the area of Monteverde, Aurelio, Monte Mario, Trionfale, districts that are in any case considered quite exclusive, a one-room flat costs 800 euro per month, a two-room flat 1,000, a three-room flat 1,200 and a four-room flat 1,500. In one year, rents have seen an important increase, by 23%, 14%, 13% and 8% respectively.
In the neighbourhoods of Tiburtino, Nomentano, Tuscolano, Eur, Appio, Ostiense, Cassia Tomba di Nerone a one-room apartment costs 725 euro per month, a two-room apartment 850, a three-room apartment 1,020 and a four-room apartment 1,300. In one year rents have seen an important increase, by 30%, 11%, 10% and 10% respectively.

Finally, in Prenestino, Collatino, Boccea, Tomba di Nerone, Torrino, Infernetto Casalpalocco and Ostia a one-room apartment costs 550 euro a month, a two-room apartment 700, a three-room apartment 900 and a four-room apartment 1,000. In one year, rents have seen an important increase of 17 per cent, 2 per cent, 9 per cent and 0 per cent respectively.

The Jubilee Numbers

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Calculating therefore the increase in economic terms for each area, in the prestigious areas (Centro Storico, Prati, Parioli, Flaminio, Pinciano, Trieste) a one-room flat will cost on average 1,060 euro per month, a two-room flat 1,410, a three-room flat 1.In the area of Monteverde, Aurelio, Monte Mario, Trionfale, a one-room flat will cost an average of 940 euro per month, a two-room flat 1,175, a three-room flat 1,410 and a four-room flat and another 1,765. In the neighbourhoods of Tiburtino, Nomentano, Tuscolano, Eur, Appio, Ostiense, Cassia Tomba di Nerone, a one-room apartment will cost an average of 855 euro per month, a two-room apartment 1,000, a three-room apartment 1,200 and a four-room apartment and another 1,530.

Finally, in Prenestino, Collatino, Boccea, Tomba di Nerone, Torrino, Infernetto Casalpalocco and Ostia a one-room apartment will cost an average of 650 euro per month, a two-room apartment 825, a three-room apartment 1,060 and a four-room apartment 1,175.

"The Jubilee is a great event that will attract over thirty million faithful to the capital, but not only. We are interested in the impact that this mass of people has and will have on housing dynamics. - declares Silvia Spronelli, president and CEO of SoloAffitti - In fact, these special events understandably and inevitably affect the price of short-term rentals, which skyrocket for the duration of the event itself, as a result of a disproportionate demand compared to normality. However, what is underestimated are the long-term consequences on the free market rent. In order to try to calm this phenomenon, action should be taken at the planning stage, seeking a delicate balance between medium to long term, short and tourist rentals and hotel business. Large cities hosting world events or major tourist flows should equip themselves from the outset with steering committees dedicated to rentals, which would make it possible to control the phenomenon and not suffer it. This would bring a better quality of supply for both tourists and residents and would avoid unbalancing the fabric not only of housing but also of accommodation and commercial establishments in cities. By now the data tell us that the effects are long-term: the supply and management of rental will be the most important asset of the cities of the future'.

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