Rosé wines, here's why Italy has much to learn from France (for a change)

The consumption of rosé wines is growing strongly, but less dramatically in Italy than in the rest of the world. The reason for this may lie primarily in a problem of precise classification and zoning. But let us take a look at the matter through the most relevant element which, once again, places France ahead of us.

In fact, the French started off by centring their rosé discourse on theCôte de Provence, an area in which I miss the exciting works when it comes to white and red wines (with the exception of Bandol). As a matter of fact, it is from there that the rise of ingenuity started to create a trend that conquered first the domestic market and then by direct consequence the international one, with a decidedly high average price;

In Italy, on the other hand, as soon as it was realised that the rosé trend was a commercial success, most wineries started to produce rosé, creating a clear commercial confusion. The result is that the consumption pie has certainly expanded a lot, but the parcelling out of production has made the domestic market saturated: it is not for nothing that the best results come from exports.

If we add that we are a country of peasant origin where no wise producer in the past would ever have sacrificed a red to produce any rosé, the conclusions are drawn by themselves and without much thought.

The average quality of rosé wines produced in Italy has risen considerably; however, we lack tradition, if we exclude a few areas such as the Veronese and Brescian shores of Lake Garda, Abruzzo with its Cerasuolo and Salento (which has always produced rosé wines with an attractive Campari colour).