The beauty device business runs: over USD 182 billion by 2030

Technology enters the beauty routine: beauty devices become indispensable allies for those seeking professional results at home. Between innovation and skin care, these devices revolutionise the concept of self-care, offering targeted solutions for increasingly specific needs. These hi-tech tools are the ideal solution for a variety of functions: from reducing wrinkles to toning the skin, from refining pores to strengthening the skin barrier, from enhancing hair regrowth to impeccable hairdo and much more.

According to a report by Vantage Market Research, an American market research company, the beauty device business in 2023 was nearly $140 billion, but is estimated to exceed $182 billion by 2030, growing at an annual rate of 3.9 % during the forecast period from 2023 to 2030. Market factors that are fuelling the industry's rapid growth include the increasing incidence of skin problems and hormonal imbalances, as well as an ageing population and growing interest in beauty tools.

To meet demand, companies in the industry are developing smart devices to address specific problems such as acne, collagen loss, wrinkles and more. In addition, they are easy to use thanks to apps downloaded on smartphones that allow their full potential to be exploited. Here are the new beauty devices that are improving the way we take care of ourselves.

Delaying skin ageing.

Proper moisturisation is one of the essential steps in maintaining healthy, youthful skin, but creams and serums are often not enough. To achieve more effective results, it is useful to supplement the skincare routine with technological devices that enhance the action of the products, improving the quality of the skin. Artistry, exclusively distributed by Amway, has just launched in Italy the Artistry Labs Ritexturising System, which uses advanced hydro-dermabrasion technology to deep cleanse the skin. Designed for mature skin, but also useful for early wrinkles, it is a system that targets the signs of ageing, delivering results in just 4 weeks and making the skin look up to 8 years younger, all from the comfort of home. The new system uses two products, a gel for peeling and a serum to stimulate cell turnover, which work in synergy to slow down skin ageing. Home radiofrequency is one of the most effective technologies that uses the action of electromagnetic waves to stimulate collagen and elastin production, improving skin firmness and appearance. Skinvity, a Spanish brand, has developed TriPollar Stop Vx2, which combines multi-radiofrequency with Dma technology, microcurrents that also act on muscle tone. The result? A redefined face and unique firmness. It is simple to use, taking just 20 minutes a day, 2 or 3 times a week. To increase collagen production comes Skinvity's LED silicone mask that also includes neck and décolleté care. The red light has an anti-wrinkle action, while the infrared light activates cell regeneration and stimulates fibroblasts for youthful, radiant skin. Blue light, on the other hand, is suitable for improving acne by destroying the bacteria that cause skin problems. It only takes 10 minutes once or twice a week to see results.