Accessories

Sadr Botein launches Art Deco inspired bijoux

Geometrical yet sinuous shapes moulded with acrylic crystals decorate a collection of earrings, bracelets and necklaces. And now also trays

2' min read

2' min read

A project in its first season, born from jewellery but also ranging into giftware. The name of the brand was borrowed from two stars of the firmament, Sadr and Botein, behind the scenes a group of women working at various levels on the success of the company. "We are celebrating our first year in business," says Vera Carofiglio, the company's CEO but before that a gallery owner, "with the first collection being an unexpected success and the others in the pipeline.

The collection, which will soon be supplemented by other newly designed creations, has its strengths in large, colourful bracelets, light and eye-catching earrings and necklaces designed in geometric, abstract and linear shapes with a versatile material such as acrylic crystals.

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"They range from metallic plexi to mirrored plexi to bi-cast plexi, the latter being widely used in the world of furniture,' Vera tells Il Sole 24 Ore. The sources of inspiration are art deco and the 1920s. The jewellery are original creations that hark back to the beginning of the last century but are still current'.

The bracelets in particular are declined in a summer version with coral and starfish designs, in contrasting and matching colours, from red with orange to light blue with pink, and in a winter version in black and red.

The hallmark of Sadr Botein jewellery is volume in the first place, but the luminosity sought through materials and colours must also be emphasised. In particular, the material is shiny, mirrored or studded with Swarovski crystals.

The production technique that follows the design goes from laser cutting to thermoforming, which takes place in special ovens where the jewel takes its final shape thanks to the heating of the material, forged and then cooled. The last step is polishing. Every single step is always done by hand.

And it is precisely plexi that gives softness and plasticity to the creations. Thanks to its transparency, it can be modelled and coloured to create a wide range of visual effects. Not only that. Given its lightness, it lends itself to jewellery even of considerable dimensions. "We can range by creating bijoux of generous shapes precisely because of the ductility and lightness of the material used. We can also dare with overlays and stratifications. We will soon present the first ring that will have a metal support".

The company's headquarters are in Bari and the workshops the brand relies on for the production of its products are located nearby.

The 2024 collection originates from a fusion of art and nature that gave rise to the Viper line, in layered acrylic crystal, in which luminosity and elegance are intertwined with the majesty of the snake, an animal dear to the jewellery creators of the 1920s. Animals will also be the protagonists of the next collection, first and foremost the tortoise.

In the meantime, a collection of furnishing accessories has been created, with a series of trays with jewellery design in the handles.

The products are sold via e-commerce and through a number of specialised outlets, including luxury hotels such as La Peschiera in Apulia and a number of Belmond group establishments.

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