Safilo acquires US brands Spy+ and Serengeti

Safilo Group accelerates on the external growth front and aims to strengthen its position in the higher value-added eyewear segments. The group has announced the signing of an exclusive agreement with Bollé Brands for the acquisition of SPY+ and Serengeti, two US brands that are key players in the sport/outdoor and high-end eyewear segments respectively. From an economic point of view, the two brands recorded combined sales of approximately USD 39 million in 2025.

Completion of the transaction remains subject to the completion of the consultation procedures with the competent bodies and the usual conditions precedent, in line with the practice for transactions of this type.

On the Italian Stock Exchange, Safilo's share price has been negative since the beginning of the year by around 10%, but in the last twelve months the share value has risen by 157%. On May 7, the board of directors of the Italian eyewear group will meet to review the performance in the first quarter of this year.

The initiative is part of the strategy already outlined by the group, which is oriented towards targeted operations on brands capable of strengthening its presence in the segments with the highest growth potential. A path that aims, at the same time, to further enhance its own brand portfolio, which includes Smith, Carrera, Polaroid and Blenders, among others.

In detail, the acquisition of SPY+ would allow Safilo to consolidate its presence in the sports and outdoor distribution channels, thanks to a strong complementarity with the Smith brand. The US brand can count on a solid reputation with athletes and consumers, as well as an already structured presence in the direct-to-consumer channel, an increasingly important element in the commercial strategies of the sector.