Paint systems

San Marco Group acquires Borma Wachs and strengthens in the wood sector

For the Venetian group this is the 11th transaction, between Italia and abroad - Objective: to strengthen its competitive position

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Only a few days after the Oikos transaction, by auction at the Court of Forlì, San Marco Group concluded the acquisition of Borma Wachs, a historic Italian company led by the Bortoluzzi family, specialising in professional wood finishing, maintenance and treatment solutions.

Borma Wachs, founded in 1928, has its production and logistics site in the province of Venice and targets the professional segment with a broad product portfolio.

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Piero Geremia e Marco Bortoluzzi

The route

This is "a new and important strategic manoeuvre aimed at enhancing the national industry," explains the company based in Marcon, Venice. "With this second operation, the Group, a leader in paint systems for the building industry and interior design, aims to speed up its development path, expand its product portfolio, and strengthen its competitive positioning: by focusing, once again, on a leading Italian company with a deep-rooted international presence.

The integration 'is part of the San Marco Group's multi-year industrial plan, looking at a leading company that has been operating successfully in Italia and abroad for almost a century. In this way, a strong industrial synergy will be created between the brands of the two companies, but, above all, a pole of excellence will begin to take shape with an increasingly broad and competitive offer capable of bringing high quality, advanced technology, sustainability, and capillary services to the national and global market'.

Growth target

"The acquisition of Borma Wachs gives us the opportunity to accelerate our international growth, enhancing Made in Italy as a distinctive lever within a high-potential niche such as wood coatings. - comments Pietro Geremia, Chairman and CEO of San Marco Group - This is a natural strategic operation, favoured by a deep affinity of values that sees us, once again, reinvesting to grow and position ourselves as national and European champions in the colour sector. We will strengthen ourselves with determination in a strongly evolving sector, that of wood, in which today the market offers important spaces to those who, like us, focus on quality and specialisation. We will thus better garrison the resale channels and colour factories both in Italia and abroad, and at the same time open the doors to the professional BtoB segment. By enhancing the technical identity of the Borma Wachs brand and its export vocation, we confirm the centrality of Italian know-how in our global structure, founded on the common pillars of training and innovation".

L’azienda

Borma Wachs covers a product portfolio that includes oils, waxes, impregnants. Solutions that find application in different areas and are divided into eight segments: retouching and stucco, restoration, gilding, interior, exterior, decoration. The Borma Color line consists of enamels, the Borma Pro line is specifically aimed at professionals. Lastly, the ECO Premium proposals are specifically made to respect the environment. "We believe in the value of change and continuous improvement: a solid and progressive growth, which does not come from a break with the past but from the ability to make the most of its inheritance to build, with awareness, the present and the future," adds Marco Bortoluzzi, commercial director of Borma Wachs, who with his sister Sonia and son Alessio will maintain a central role.

In addition to the range, the company is distinguished by its strongly customer-oriented approach, which is combined with a strong international outlook and an important presence not only in Europe but also in Asia. With the contribution of more than 50 employees, Borma Wachs has achieved a 2025 turnover of around 15 million euros, 75% of which is generated abroad.

This is the 11th acquisition for San Marco Group, which closed 2025 with a turnover of €127.3m (up 4%) with an Ebitda of €30.6m. If in 2024 and 2025 the Group looked abroad, incorporating Firenze Enterprises in the USA and, in Germany, Volimea GmbH & Cie. KG, it is now setting its sights on the domestic market.

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