Sanremo 2026, all managers and promoters of Big and guests: who wins

However it goes, Sanremo this year has already won Cts Eventim, the German live music giant with a turnover of 2.8 billion that, among other things, controls Ticketone and owns the new Santa Giulia Arena in Milan. According to Il Sole 24 Ore's elaborations, 18 artists - out of the 33 who will perform the 30 songs competing for the Big contest between now and next Saturday - belong to the Eventim Live galaxy, the division of the multinational that deals with the organisation of concerts. And if we add to these 18 the guests of the 76th edition of the kermesse, the 'battalion' of Cts Eventim based on the Riviera reaches 26 artists.

Among the managers of Sanremo 2026, however, the most representative will be the Neapolitan Enzo Chiummariello (Luchè and Sal Da Vinci), Gianluca Tozzi, Umberto's son-in-law (Marco Masini and Raf), and the tandem Andrea Dulio-Marco Alboni (Bambole di Pezza and Leo Gassmann) from the British Ignition Records. It will also have two artists Giampiero Tramice, with the difference that they will sing together: Lda and Aka7. Because there is the Sanremo of the singers, that of the authors and that of the record companies, of course, but there is also the Festival of those who protect the economic interests of the competing artists and those who organise their tours. A detail of no small importance, if we consider that live music, with over 989 million in direct revenues ascertained by Siae in 2024, here in Italy represents the first economic segment of the music industry. And it is increasingly related to television: old and new formats such as Mediaset's Taratata and Rai's announced return of Canzonissima prove this.

Talk about live and the thought can only go to F&P Group of Ferdinando Salzano, one of the leading companies, a rib of Eventim Live: its Bigs at Sanremo 2026 are seven (Arisa, Bambole di Pezza, Ermal Meta, Marco Masini, Francesco Renga, Malika Ayane and Raf), plus four from the subsidiary Magellano Concerti (Ditonellapiaga, Eddie Brock, Fulminacci and Mara Sattei) for a total of 11 Bigs.

Wanting to broaden the discourse, F&P Group is also organising the concerts of co-hosts Laura Pausini and Achille Lauro, just as in previous years it has organised the theatre tours of artistic director Carlo Conti's trio with lifelong friends Giorgio Panariello and Leonardo Pieraccioni. And then there is the guest theme: playing for F&P are Eros Ramazzotti, on the Ariston stage on the third evening, and Pooh, on Saturday at the Suzuki Stage. Where on Thursday will be The Kolors, whose tour F&P has organised in co-hosting with Colorsound. While Olly, on stage tonight, is Magellan's artist.

Even Vivo Concerti, another Eventim Live rib headed by Clemente Zard, will see seven of its Bigs (Fedez, J-Ax, Levante, Luchè, Michele Bravi, Sal Da Vinci and Serena Brancale) perform, guest Max Pezzali, plus Gaia on the Suzuki Stage. Among other things, F&P Group and Vivo Concerti, in 2022, founded the joint venture Friends & Vivo Multimedia, which brings together their respective assets. Returning to the kermesse, the independent Colorsound has three Bigs (Leo Gassmann, Patty Pravo and Sayf), while two competitors each are the American multinational Live Nation led by Roberto De Luca (Nayt and Tommaso Paradiso, joined by guests Tiziano Ferro and Bresh) and Maurizio Salvadori's Trident (Chiello and Tredici Pietro). A Big each for the independent A1 (Enrico Nigiotti joined by guest Francesco Gabbani on the Suzuki Stage) and Ponderosa Music (Dargen D'Amico).