Sanremo, advertising sales at 60 million. Share at 74.1%: best finale since 1995

Advertising sales of the 74th Sanremo festival reached 60 million 182 thousand euros. The figure, reported by Sole 24 Ore on 6 February, was made official by Rai Pubblicità's CEO Gian Paolo Tagliavia, who underlined the importance of "five years of work carried out with Amadeus and the municipality. These results are the result of the choice of the 2020 Festival, when Amadeus, at his first edition, left the Ariston with Emma for the first time to reach the stage in Piazza Colombo, breaking the Festival liturgy. I remember meetings in which there were people who advised against it because people would have changed the channel, but history turned out differently. It is the courage to innovate that makes all the difference at managerial level'.

The final of Sanremo 2024, which crowned Angelina Mango the winner, was watched on Rai1 (from 9.27pm to 1.59am) by an average of 14 million 301 thousand viewers, or 74.1%. Last year's final evening of the festival (9.25pm to 1.59am) was watched by an average of 12 million 256 thousand viewers or 66 per cent.

The first part of the final evening of the Amadeus Festival (from 9.27pm to 11.31pm) was watched by 17 million 281 thousand viewers equal to 70.8%; the second part (from 11.34pm to 1.59am) by 11 million 724 thousand viewers equal to 78.8%. Last year, the first part of the festival final (from 9.25pm to 11.54pm) was watched by 14 million 423 thousand viewers equal to 62.1% share; the second part (from 11.58pm to 1.59am) by 9 million 490 thousand equal to 73.7%. The record ratings of Amadeus' festival were confirmed. The 74.1% average achieved by the final represents the best result in terms of share since 1995, when the edition conducted by Pippo Baudo, with Anna Falchi and Claudia Koll, obtained 75.22%.

The audience peak, during the final of the Sanremo Festival, was reached at 10.39 p.m.: at that moment, following on Rai1 the exchange on stage between Fiorello and Roberto Bolle, there were 18 million 259 thousand viewers. At 1.56, for the reading of the final classification, the peak in share was 85.3%.

'I am very satisfied,' commented Rai's CEO Roberto Sergio. On a possible sixth artistic direction, ruled out at the moment by the TV presenter, Sergio said: 'We will talk about it again in 15-20 days. Right now let's leave it to decant'. At a press conference, however, he remained on his position: 'I need to stop. That doesn't mean doing nothing, on the contrary. It means thinking about new things'. Rai's prime time director Marcello Ciannamea, talking about the audience results, emphasises that 'the entire edition goes to 66% share, two points higher than last year's edition. It is the festival of young people: 88% share among 15-24 year olds is amazing. And it is not just the Festival because this is joined by the performance of Via Rai 2! Viva Sanremo! whose last episode reached 61% at 2am for an average of 57% over all the evenings".