Public TV

Sanremo Festival, the RAI Board gives the go-ahead to the agreement with the municipality: convention until 2028

During the board meeting also the analysis of the summer ratings

by Andrea Biondi

Sanremo Festival host and artistic director Carlo Conti on stage at the Ariston theatre during the 75th edition of the Sanremo Italian Song Festival, in Sanremo, Italy, 15 February 2025. The music festival will run from 11 to 15 February 2025.  ANSA/ETTORE FERRARI

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The formal imprimatur has also arrived from the RAI Board of Directors. Not that there were any great doubts, but the passage could have been thorny and instead, as communicated by RAI itself, the TV board gave its green light to the agreement signed with the Sanremo municipality for the organisation of the Festival.

Technically, as stated in the note issued by Rai's press office, "the Board of Directors has approved the text of the Convention with the Municipality of Sanremo for the production and broadcasting of the 2026, 2027 and 2028 editions of the Sanremo Festival, with the option of extension for a further two years". In this framework "a permanent observatory between RAI and the Municipality of Sanremo will also be activated, which will carry out monitoring activities for an efficient implementation of the Convention".

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The ball is now in the Municipality of Sanremo's court to give the last scrutiny in the City Council, in order to reach The End of an affair that began with the call for bids for the organisation of the Festival - starting in 2026 and for a three-year period with the possibility of extending it for a further two years - put together by the Municipality of Sanremo in response to a ruling by the Liguria Regional Administrative Tribunal at the end of 2024, confirmed by the Council of State at the end of May, which had imposed a public tender for the awarding of the trademarks connected to the Festival, judging illegitimate the direct assignment to RAI for the 2024-2025 editions.

Just Entertainment, which won at the TAR last year, appealed against the announcement. The precautionary appeal was rejected by the Regional Administrative Court of Liguria, which, however, moved the decision to the hearing on the merits, next 17 October. In the meantime, however, an agreement has been reached that, as far as the economic part is concerned, envisages payment by RAI of 6.5 million per year, with an additional 1% of advertising revenue. What risked blowing up the table, at one point, was the negotiation over the ownership of the format. Rai was intransigent on this point. And in the end it won out with the municipality, which will only keep the ownership of the 'Festival della canzone italiana' brand for itself.

The Sanremo Festival is not the only topic discussed during the board meeting. The cfo Marco Brancadoro will leave the company on 30 September next and 'the Board,' reads the company's note, 'has appointed Massimo Cappelli as Manager in charge of drawing up the company's accounting documents with effect from 1 October 2025'.

Furthermore, 'after Monica Maggioni's departure from the Company, the Board of Directors took note of the assumption of interim responsibility by the Senior Deputy Director Sabina Sacchi of the Editorial Management for the Information Offering'.

Finally, 'the Board of Directors then took note of the schedules for the new Rai Radio season, schedules that will be presented to the press on 23 September next. And remaining on the subject of the product, the Board members carried out a careful analysis of the television schedules for the summer and the beginning of the autumn season'. The ratings theme was part of the menu. with the summer debacle of public TV that led Mediaset to a historic overtaking.

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