Parades

Dolce&Gabbana's Sardinia, a dream of fashion and craftsmanship

At the Forte Village in Pula and the archaeological site of Nora, the most exclusive creations for men and women paraded for 400 guests from around the world. A journey that began in 2012 and was celebrated in Milan with the exhibition "From the heart to the hands".

by Giulia Crivelli

4' min read

4' min read

Over four hundred guests arrived from the five continents and another 1,400 people from Dolce&Gabbana's worldwide staff, including make-up artists, salespeople, dressmakers and stylists. Plus celebrities, Italian and international press and about two hundred models. An "extended" family of more than two thousand people gathered for four days at Forte Village, about an hour from Cagliari, for the annual Dolce&Gabbana haute couture, high jewellery and haute couture events. Since 2012, every summer Domenico Dolce and Stefano Gabbana choose a location in Italy and show and present their most exclusive creations - clothes, jewellery and accessories that cannot be duplicated - to a different family, made up of the haute couture (women's), haute jewellery and haute couture (men's) customers: a slightly less extended family than the one that 'invaded' Forte Village, but still made up of 400 people and growing steadily since the first event in 2012, which took place in Taormina for a few dozen guests.

"As soon as we get back to Milan, we will start to think about 2025: to prepare these days in the south of Sardinia, we had begun to study, document, compare ourselves with each other and with the people who work with us since last summer, immediately after the events we hosted in Puglia - say Domenico Dolce and Stefano Gabbana - But first we would like to enjoy a little of the extraordinary work done for the 2024 collections: Sardinia was an extraordinary discovery. Or rather: we knew the landscapes, colours and flavours of the north, less so of this part of the island, which has captivated us and led us, as has been the case every year since 2012, to combine our creativity and vision of haute couture with local craftsmanship and traditions'.

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In Milan, Domenico Dolce and Stefano Gabbana can also enjoy the success of the exhibition 'From the Heart to the Hands', which opened at the beginning of April at the Palazzo Reale and traces the history of haute couture, jewellery and tailoring and coincided with the 40th anniversary of the Dolce&Gabbana brand, which was founded in 1984. "We are not particularly attracted by anniversaries, not even when they are round like this one in 2024. We like to live and enjoy the present, not the past, and always look forward, because this is what fashion is all about: embracing the future as an opportunity for growth and change," explain the two fashion designers and entrepreneurs, who have remained fiercely independent and at the helm of one of the few Italian fashion groups with a turnover well in excess of one billion.

Dolce&Gabbana, ispirazione Sardegna per l’Alta Moda e l’Alta Sartoria

Photogallery19 foto

Dolce&Gabbana's Italian Grand Tour that began in 2012 and crystallised at the Palazzo Reale will continue in the summer of 2025 and who knows for how many more years, but it is not certain that the exhibition layout will change to include stops after the 2023 one in Puglia. "After Milan "From the heart to the hands" it will go to New York, London, Paris and Seoul," the stylists explain. "On the evening of the exhibition's inauguration we were excited, but also a little scared, we wondered if in the following days and months people would come to see it. The success exceeded all expectations, 'From the Heart to the Hands' will probably be the most viewed exhibition at the Palazzo Reale in 2024. We are not so much interested in numbers or records, but rather in the reactions we gathered in the comments received via social media or in other ways. There was no need for technical, let alone philosophical explanations of what we do and which has its highest expression in haute couture and haute couture. It was enough for people to see the clothes, jewellery and accessories up close for them to perceive the creative, artisanal, perhaps even spiritual value.

In the women's and men's collections that paraded in Sardinia, one finds the same vision, but enhanced by staging. Every fashion show, starting with those of the Milan or Paris fashion weeks, if you look closely, is a miniature theatre show. If, however, the stage is the archaeological park of Nora, where the haute couture fashion show took place, or the Mediterranean maquis of Forte Village, where the haute couture fashion show took place, with the lights and colours of the early summer sunset, the show is transformed into a theatrical production of the grandest occasions, something very similar to the staging of an opera. With sets, figures and music to match the authors and directors of the show (i.e. the stylists) and the actors (models).

At Nora, the haute couture creations, an alchemy between Sardinia's textile and goldsmith traditions and the creative universe of Domenico Dolce and Stefano Gabbana, twirled (also thanks to the mistral wind) between the sculptures of Californian Phillip K. Smith, a felicitous and dynamic contrast between millenary ornamental traditions and contemporary art. Completely different scenery and choreography for haute couture, where the models paraded alongside islanders in their traditional costumes, proudly handed down and worn on solemn occasions such as the feast of San Efisio, which takes place in Cagliari from 1 to 4 May and is attended by about a thousand folkloric groups from Sardinia.

"Year after year we refine our approach to the craftsmanship and creative techniques we encounter," say Domenico Dolce and Stefano Gabbana. "The fascination and awe and respect we feel studying the history of the place where we showcase is followed by the desire to create an osmosis with what we have always been. For the haute couture, we wanted the two universes, the authentically traditional and the folkloric, to appear with equal force alongside our interpretation of them. And of course after the fashion show, the protagonist was the local food and wine tradition. These events must involve all the senses, give all kinds of sensations, not just visual ones'. And so it was.

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