Satispay: 'Target of 500 million volumes handled in corporate welfare in 2026'

"We are counting on exceeding EUR 500 million in annual volumes of managed welfare services available to users by the end of 2026," says Alberto Dalmasso, CEO and co-founder with Dario Brignone and Samuele Pinta of Satispay. "We have just crossed the EUR 300 million mark in annual volumes with agreements signed in just two years after entering the meal voucher market, which were then joined by fringe benefits, and we are now launching FlexBen, a 'flexible benefits' platform.

A two-year run that led to the fintech becoming a supplier to 30,000 corporate customers with over 250,000 employees. "We have become one of the top three or four market players and by the end of 2028 we are aiming for 30% market share. We will succeed, perhaps even reaching the goal a little early," the CEO continues. In 2024 Satispay spa had a turnover of 46 million with +66% over 2023.

In just a few years, Satispay established itself in digital payments, then in welfare with the launch of meal vouchers together with fringe benefits and with flexible benefits. In parallel, it has also added investments for consumer users. In fact, a few months ago the company began distributing a monetary fund "created so that those who have savings can have a return," Dalmasso adds. "The effort the company is making to help transform Italians from savers to investors is also reflected in the welfare offer, which sees third-party pension funds integrated into the new FlexBen platform for workers who already have or are affiliated with the company or those in the category. The ceo's intention is not to stop there. "We strongly believe in the virtuous circuit that can be activated with respect to the conversion of welfare credit into pension fund investment, so much so that we want to go so far as to offer a pension fund in our investment services. So even workers whose company does not give welfare through Satispay will be able to invest their savings in a pension fund through our app. Within a couple of years, we will have a complete offer in the pension area".

In a short to medium-term perspective, the fintech wants to become a one-stop company that uses the app to make payments, but also to spend welfare credit directly without having to use its own money and then ask the company for reimbursement. The development of the offer also sees the growth of Satispay's commercial presence because currently a large part of its corporate clients are concentrated in central and northern Italy. "We look a lot at Lazio, where there are many large companies based in Rome, and we aim to grow throughout Italy. The south of Italy is responding well,' the CEO points out. 'By the end of the year, the entire peninsula will see the presence of our territorial representatives because corporate welfare is an effective way to increase the purchasing power of employees.

In parallel, work is being done to enrich the range of goods and services on FlexBen. In addition to large-scale retail and modern distribution chains, kindergartens and schools, restaurants and gift cards, there is the travel and tourism part. "It is the first item of expenditure with a 40% share and we will make tour operator packages available, but it is open to any accommodation facility that wants to reach end customers by breaking away from the large platforms," concludes Dalmasso. All we need to do is integrate Satispay as a payment acceptance circuit so that those who have Flex credit can spend it directly in the facility.