Savills, e-Commerce for residential with Tecma

Today, in real estate, more than 95 per cent of residential new construction sales start on the web, following a logic that is now similar to an e-Commerce model.

It is in this scenario that Savills' new digital platform takes shape, based on an evolved e-Commerce model developed by Tecma and designed to accompany the entire sales process of new residential construction. The end customer is intercepted online through software connected to social platforms and search engines and lands on a website developed in e-Commerce technology, designed to offer an intuitive and user-friendly experience. Visitors can comprehensively and immersively explore the features of the properties, select the unit of interest, and generate a quote, which is stored in a personal reserved area that is always accessible. The experience is usable from desktop and mobile and allows to book an appointment independently by selecting a specific time or organise a video call with a simple click: a real online store operating 24 hours a day.

During the appointment, either remotely or in person, sales software allows you to customise and configure your home and finalise a detailed estimate. The purchase proposal and contract are then automatically generated by the software, together with a complete summary of the configuration, sent by e-mail and archived in the user's private area.

All configurations, data generated during appointments and website interface management flow into a management software with integrated CRM, specifically designed for the new construction market. A digital ecosystem that makes the sales and purchasing flow simpler, faster and more transparent, both for the end user and the brokerage company.

"Savills," said Danilo Orlando, head of residential at Savills, "has always believed in the power of technology as a driver of evolution in the real estate market. Today we are about to redefine the experience of buying and selling new construction by integrating an advanced digital platform with the talent and expertise of our professionals. In 2026 we will be the first in Italia to offer an integrated digital ecosystem that combines data, automation and human interaction to make processes faster, decisions more informed and the customer relationship continuous and personalised, online and offline. This transformation, developed with Tecma, will be the cornerstone of our three-year innovation programme, supporting growth in Italia and Europe and setting a new standard for the new residential construction sector."