Sergio Solero new chairman and managing director of Bmw Italia
Change at the helm of the German company, the new number one will be in charge from 1 July 2026
Sergio Solero, will take over as president and managing director of Bmw Italia on 1 July, replacing Massimiliano Di Silvestre who, after seven years at the helm of the Munich-based company's Italian subsidiary, has left the company to take up new professional duties.
Sergio, 55, a graduate in management engineering from the Milan Polytechnic, has worked for the Bmw Group for 29 years and previously held the position of president and managing director of Bmw Italia from 2014 to 2019. In the last seven years, Solero has held various positions in the parent company as vice president sales steering and marketing aftersales and customer support, then vice president retail development and recently president and ceo of Bmw Switzerland.
"In his seven years as president and managing director of Bmw Italia," said Bernhard Kuhnt, head of Europe at Bmw A, "Massimiliano Di Silvestre has demonstrated a form of leadership that is both determined and deeply connected to the market, a rare combination that has left a lasting impression on the organisation and the people who work in the company. During his tenure, to name just a few milestones, Bmw achieved the No. 1 position in the premium market for the first time in the history of Bmw Italia (2024), confirmed in 2025; Bmw Motorrad recorded repeated record sales and leadership in the premium segment; Italia was among the first three markets to successfully launch the agency model for the Mini brand and fully implemented the Retail Next project to transform the dealer network. We wish him every success for the future and look forward to continuing the work he has done over the years together with the BMW Italia team".
"I would like to thank Sergio Solero," Kuhnt continued, "for the excellent work he has done over the years both at the parent company and as president of BMW Switzerland, and wish him good luck for the challenges that await him in Italia. He will have at his disposal a team of great value that in recent years has shown it can compete on all fronts to achieve prestigious results in terms of both quantity and quality'.
