Business Tales

Sewing excellence: the history and future of Sartoria Tammaro, a military fashion atelier

Since 1922 in Rome's Prati district, the atelier has been making uniforms and garments for the Italian armed forces: Marco Tammaro, the founder's grandson, recounts the company's long history, its encounters and projects

by Isabella Di Natale

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

A uniform does not admit of mismatches. The story of Tammaro's military tailoring begins with the same rigour as a musical score. Gennaro is a first violinist at the San Carlo in Naples and maestro of the House of Savoy. He travels all over Italy, playing at concerts and events. On his return home in Rome, his wife Giuseppina is waiting for him. 'Taking my grandmother around the boot would have been complicated. So my grandfather, on the advice of his friend and composer Pietro Mascagni, decided to open a tailoring business for her, facilitated by the proximity of the Carabinieri barracks'. This was in 1922

This is where the story of Marco, the third generation of the family, who now runs the company, based in the Prati district of Rome, begins.

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"My grandfather was a man of the late 19th century, known by everyone. My father used to tell that one day a young boy rang the doorbell to ask for the 'Professor' to come downstairs'. Waiting for him downstairs was Prince Antonio De Curtis, Totò, busy filming the movie 'Guards and Thieves', together with Aldo Fabrizi. 'They ate and drank together, they also shared a passion for music and the violin, to which my grandfather was very attached,' he recalls. So close that he recognised it even without seeing it: 'After an accident during conscription, my grandfather fainted and woke up in a military camp without his violin. Five years pass, the war ends and while he is at an honours evening,' Marco continues, 'he hears a sound from the car park that is unmistakable to him'. The musician holding it is unaware that he bought Tammaro's violin, whose initials are engraved on the inside, from a junk dealer. "We kept it at home for many years. It is a source of pride to know that today it belongs to Uto Ughi, one of the greatest exponents of the contemporary violin school'.

La storia della Sartoria Tammaro, atelier per la moda militare italiana

Between one gig and another, Gennaro and Giuseppina's business continued until the seventies, when their son Guglielmo chose to stop it and turn it into a military supplies shop. Twenty-five years would pass before Tammaro would once again become a tailor's shop, thanks to Marco's determination, the same determination he used to tell his father of his ambitions: 'I want to take the needle and thread back into my hands. If I sell well, if I don't sell, it means I'll do another job'.

Today, the workshop has surpassed 100 years of activity, amidst anecdotes and satisfactions. "One day I receive a phone call from a person asking me to prepare some uniforms for him, in view of a trip to Brussels. On the other end of the phone is General Claudio Graziano, Chief of Staff of the Italian Army, whose tragic death would fill the pages of all the newspapers a few years later. 'It didn't seem real to me. I had only just started again and I was already dealing with one of the most important members of the Arma. Anxiety and joy at the same time,' he recounts.

The episode allows Marco to make himself known, in an industry where word of mouth is an advertisement for the seller and a proof of trust for customers.

"Think of gala uniforms. They get noticed at ceremonies, so guests ask who made them. That's how you build a reputation'.

Lengthen the neck. Shorten the sleeves. Lengthen the trousers. The creative process begins with a non-negotiable principle: precision in measurements. Even the tailor's steps must follow the application of a pattern, like a military protocol.

Marco Tammaro

"The first thing you do when an Armed Forces customer arrives is to say hello," jokes Marco, with the sense of irony that never leaves him. "With tape measure and pins, you create an initial structure and study the occasion on which the uniform will be used.

Prescribed in the ceremonial services in the presence of the President of the Republic, it is the Great Historical Uniform that enchants. The interior is framed with horsehair, camel and canework.

The embroidery in silver piping is made and applied by hand on each collar and hand guard. "It takes at least four months to make a GUS. It's all craftsmanship,' Marco explains, answering those who ask him why he does not resort to the use of new technologies. While the sewing machine is switched on, Marco's phone vibrates continuously. These are messages from those who follow him on social networks, where the tailor's profile attracts the attention of enthusiasts and the curious. "They ask me if we can remake old military uniforms or World War II coats. People want to know more." And he is there to answer. "Military tailoring is very special. You need technical skills, but also sensitivity,' he explains. 'For the military, the uniform is a second skin and you can't go wrong. The most intense moment is that of delivery, "when the customer puts it on and you see that he is silent. That silence means that the garment is perfect.

Marco did not take an oath like the men he dresses, but he did make a promise: 'Those who enter the Tammaro tailor's shop will not leave without a perfect uniform on.

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