Signorvino grows with catering and glasses served

Signorvino toasts to a 2025 growth in the restaurant business. The turnover of the chain of wine bars with kitchen in 2025 reached 90 million, +5% on the previous year, with most of the revenues, almost 63 million (+6%) or two thirds of the turnover, coming from catering. Another 27.3 million came from pure retail, the sale of bottles of wine on the premises. The weight of online remains minimal because only 1.8 million were made through e-commerce. The formula of conviviality at the table apparently works and it works very well because during 2025 Signorvino premises served 2.2 million place settings (+4%) with an average receipt on the rise and close to 50 euros. Not bad considering that originally the project wanted by Sandro Veronesi, owner of Oniverse, a group whose brands include not only Signorvino but also Calzedonia, Intimissimi, Iuman, Tezenis and others, was aimed at a chain of wine shops where you could buy bottles of wine and, if you wanted, also eat. Just a few years later, the full menu offering of Italian dishes proved to be a winner, dragging the business along at a time when consumption away from home was struggling. If I go out with friends or have dinner I want to treat myself with a glass of quality wine and good food. Last year about 1.6 million bottles were sold for take-away and another 775,000 were consumed on the premises, very often with service by the glass. The latter is an increasingly popular consumption formula, while consumption at the table of whole bottles declined slightly. Furthermore, with the loyalty programme, which has more than 550 thousand subscribers, in addition to the classic 'points', it is possible to strengthen the bond with the customer, with the organisation of ad hoc events such as tastings, DJ sets and show-cooking, not forgetting discounts.

Currently, the brand has a network of 43 shops, the majority directly operated, and the plans for the two-year period of Federico Veronesi, the group's managing director, are to add about 15 new stores. Already decided are those in Udine, Erbusco, Vicenza, Naples, Caserta, Milan in the CityLife shopping centre and Trieste. They are also looking abroad to Prague and Paris, two capitals where Signorvino is already present with one outlet.