Simone Rocha: her menswear debut and life stories transformed into garments
A special guest at Pitti Uomo, presenting a collection that is both refined and understated, romantic and radical: the designer and her evocative creations in a continuous dialogue stretching from Hong Kong to Ireland, and from London to Florence.
by Lisa Corva
Simone Rocha’s menswear debut took place at the Teatro della Pergola in Florence, where she was a special guest at the 110th edition of Pitti Uomo. An imaginary journey from Ireland to Italia, featuring a collection that is at once romantic and radical, gentle and concrete, weaving together sartorial classics (suits, shirts, knitwear, Oxford shoes) with archive prints drawn from the designer’s early years. All the hallmarks of her aesthetic are present, reimagined for men. For this very reason, her menswear debut provides an opportunity to revisit, in a new light, the interview Simone Rocha gave to HTSI for ECHO. Wrapped in Memory.
Simone Rocha is dressed in black. It is a black that holds stories, reflections of water and whole worlds within it. These are the worlds she weaves into her designs: Hong Kong, where her father (John Rocha, a fashion designer who retired about ten years ago) was born; Dublin, where she grew up; and London, where she lives and works.
The water is that of the islands: the island of Hong Kong, to which she is very closely attached, because for years she has regularly visited the many members of her family who live there, and sought inspiration; Dublin, with its darker hues, on the island of Ireland; and the water and creative currents of London, which is, after all, on another island, Great Britain. Let’s add the island of Taiwan, where she has just opened a shop in Taipei (following those in London and New York). Perhaps only those who grow up on an island – those who carry an island, or many islands, within them – are then able to blend so many worlds, so many horizons to navigate and explore. Simone Rocha does this with fabrics. And indeed, her black dress is soft with ruffles, flounces and pleats. As well as the dresses from her collection (which is shown in London; in Milan, for example, we can find them in Biffi boutiques), she showcases her world in an exhibition at MoMu, the Antwerp Fashion Museum.
It is entitled ECHO. Wrapped in Memory and her garments engage in a dialogue with textile works by Louise Bourgeois, in collaboration with choreographer Anne Teresa De Keersmaeker. “Wrapped in memory” – that is, enveloped in memories, in the memory. The perspective on the past, including that of the garments, is Simone’s. “Louise Bourgeois is an artist who speaks to me; she has always resonated with me,” she says. “Or rather, ever since the first time I saw her: it was at an exhibition at the Museum of Modern Art in Dublin, Stitches in Time.” Her early collections echo the French artist: the iconic spider’s webs, reinterpreted in lurex, became embroidery on dresses. That was in 2019. One of those dresses is currently on display in Antwerp. A unique exhibition that will explore memories of childhood and motherhood, ageing and nostalgia, the art of handcrafting, and the skills of repairing and mending. The physical and emotional memories evoked by the garments, through an unknown aspect of the MoMu Collection: the work of textile conservators. The museum in Antwerp – the city of the Antwerp Six, the fashion designers who graduated from the Antwerp Royal Academy of Fine Arts in the early 1980s, with Dries Van Noten being the most prominent among them – houses a collection of over 38,000 garments and accessories, offering a glimpse into a myriad of personal stories and events. The smells, stains and tears in the garments, or the way in which some were altered and repaired in the past, are an inexhaustible source of information, say the curators, and tell the story of the passage of time. ECHO therefore presents a selection from the MoMu Collection in various stages of deterioration, with their flaws, discolouration and traces of damage, and with just as many emotions.
Stories, as we said. Simone’s stories are also family stories. A ‘close-knit’ family, as she describes it. Tight-knit and woven together, like a fabric. There’s her father, the fashion designer John Rocha, who has dressed, amongst others, the legendary Irish singer Sinéad O’Connor. He arrived in Dublin from Hong Kong, having studied at the Croydon School of Art in London. Then there’s her mother, Odette, who has always worked alongside her father and now looks after Simone. There’s her brother Max, who has opened a bistro in London, Café Cecilia (named after their grandmother), which has instantly become a hotspot for the fashion crowd. Simone designed the uniforms, whilst her father, John, collaborated on the interior design (incidentally, he also designed some of the furniture for his daughter’s restaurants). A tasty detail: one of the restaurant’s signature dishes is Guinness Bread, made with stout. ‘As for me, I know how to make Soda Bread, a traditional Irish bread,’ Simone tells me with a smile. Bread made with bicarbonate of soda instead of yeast: still much loved in Irish homes and in all restaurants.




