Sinner and Lavazza together for another five years
Renewed until 2030 the partnership between the champion and the coffee company, which bet on the South Tyrolean talent at the start of his career
The partnership between Jannik Sinner and Lavazza, which started at the very beginning of the South Tyrolean's career, when he was very young (lo told President Giuseppe Lavazza to Sole 24 Ore, during the last Wimbledon won by the Italian), is renewed for another five years. The news was released today, two days before the Atp Finals in Turin (closing on 16 November) of which Lavazza is Platinum Partner. Sinner will therefore be Brand Ambassador of the coffee company until 2030, extending a relationship that began in 2019 when he was 140 in the world. "Over time, our bond has strengthened naturally, based on trust, respect and shared values. I am proud to represent an Italian excellence like Lavazza in the world, but above all grateful for the authentic human relationship that unites us," said the Italian champion. For his part, the company president emphasised how Jannik's achievements confirm "the strength of a far-sighted vision. He is much more than a brand ambassador: he is part of our family'.
This edition of the Finals, in which Sinner is defending champion, is also set to break previous records. Starting with the 198,025 tickets sold, more than 15,000 more than in 2024 (+8.3 per cent). There are 102 countries of origin of spectators, with internationals up 18 per cent. The tournament calendar
