Sinner-Djokovic in the clear: Australian Open semi-final on Nine at 9.30 a.m

In the case of the Australian Open, the European strategy has been clear for years: Eurosport-Warner Bros Discovery has a long-term agreement with Tennis Australia for pan-European rights, with linear and digital coverage. And for 2026, the WBD itself reaffirms the set-up: matches on Eurosport 1 and 2 and, relevant news, 'full' availability also on Hbo Max (in addition to discovery+). In short, it is no longer "TV versus streaming". It is TV + streaming + third-party platforms (the aggregators) to maximise coverage and value.

Then there is another frontier: big names and sports fiction as market leverage. The decision to broadcast free-to-air precisely the semi-final with an Italian on the pitch is not accidental. It is marketing: a signal of openness, a free window that can push new users towards paid platforms, a way to make the 'tennis' brand more visible and attractive in the advertising market.

The world number two, who is relentless on the court (he has not lost a match since the third round in the Shanghai Thousand last October, when he succumbed to Tallon Griekspoor), is also unstoppable on the sponsorship and economic agreements front: the 'Sinner enterprise' is extending and branching out more and more. Today, a global, multi-year partnership with the Allianz Group was announced. A world leader in insurance and asset management, Allianz has set its sights on tennis because, says the release, 'with around 300 million fans worldwide and one billion Atp fans globally, it is the second most popular sport after football in the group's key markets'. At the heart of the partnership, which seals Allianz's commitment to sport (it has been a partner of the Olympic Movement since 2021 and will be so until 2032), will be the empowerment of children and young people, with the aim of providing more opportunities for growth, health and success.

Sinner and Allianz Italia CEO Giacomo Campora expressed satisfaction with the agreement reached, emphasising the shared values condensed in the message "We are here to serve", For you, only the best service". "Allianz Italia is proud to support an extraordinary Italian champion such as Jannik Sinner, appreciated worldwide not only as an athlete, but as an example of sportsmanship, simplicity, style and determination to achieve one's goals. The constant pursuit of excellence to which Jannik aspires is the same that drives all Allianz people in their daily work,' Campora said. He was echoed by the South Tyrolean: "A strong team is the driving force behind every achievement: it motivates and supports me, working hard day after day to improve both on and off the field. I know that Allianz shares this vision and I am looking forward to building a partnership with them, especially through the partnership with my Foundation".

At the last Slam before the Australian Open, at Flusghing Meadows in New York at the end of August, Sinner announced the partnership with Explora Journeys, the luxury ocean travel brand of the Msc group. These are all additions to the sponsors of the first hour, such as Lavazza (who believed in him when he was number 140 in the world and has renewed the agreement until 2030), Fastweb, Intesa SanPaolo, luxury brands such as Rolex and Gucci, and the many others who are joined by technical sponsors: Head and of course Nike (to whom he is linked by a ten-year contract signed in 2022).