Turnover grows at Terme di Sirmione

Double-digit growth in 2024 revenues for Terme di Sirmione, a group operating in the spa and hôtellerie sector controlled by FGH, Franco Gnutti Holding, which has launched an investment plan of over 12 million in SPA & Thermal Garden extensions. Turnover was 48.1 million (+10% on 2023) with a profit of 3.2 million net of depreciation, amortisation and provisions of 3.5 million and taxes of 1.4 million . Ebitda was EUR 9 million, or 18.8% of revenue. The company's perimeter also includes the subsidiary Golf Bogliaco, which manages a historic 18-hole golf course in Toscolano Maderno, in the Brescia area, which recorded 1.9 million in revenues in addition to the sale of three real estate units for 2.1 million. "Terme di Sirmione continues to consolidate its growth and is committed to ambitious goals: to increasingly distinguish its performance in the health sector by confirming a strong dialogue with sector operators such as doctors and institutions and preparing, at the same time, to face investments of over 12 million euros in SPA & Thermal Garden expansions, with a very careful eye on the management and growth of personnel so that they can adequately support the expected development," explains Cavaliere del Lavoro Giacomo Gnutti, President and CEO. Bureaucracy and the difficult logistics of the historic centre of Sirmione extend the time required to realise the expansion projects, but they do not stop our entrepreneurial commitment: we consider it a duty to invest for the benefit of the exceptional territory in which we are located, Sirmione and Lake Garda, which last year saw over 25 million visitors".

On the investment front, three million were spent in 2024 to support a rebranding project involving all the group's brands: Wellness Hotels, Therapy District, SPA & Thermal Garden and Cosmetics Institute. "One source, multiple experiences: this is the meaning of the review of the entire brand ecosystem to enable cross-selling and give consistency to the spa experience in the different forms in which it is delivered," comments Margherita De Angeli, General Manager. Particular attention has been paid to the Cosmetics Institute, which, through a dedicated organisation, continues to grow by formulating products based solely on thermal water and innovative molecules, distributed nationwide through a completely revamped e-commerce and in single-brand stores". Investments have also been made in customer relationship management and process optimisation. The Group has over 600 thousand presences per year, millions of unique users and multi-channel access. Investment has also been made in the training of human resources, a heterogeneous staff with employees of 25 nationalities.

At the end of 2024, the Group launched its rebranding plan, a new visual identity for its brands that in the payoff, 'The science of thermalism', expresses the most important corporate value, while in the graphics the distinctive chemical element, sulphur in the form of hydrogen sulphide. Thus the focus is on thermalism as scientific research. medical evidence and proven therapeutic benefits of thermal water as a concrete response to the need to feel good. In short, not just the offer of thermal experiences, medical treatments, wellness venues or cosmetic products, but an active, frontline commitment to scientific research to improve the health and well-being of guests. Well-being linked to the uniqueness of the naturally warm sulphurous salso-bromo-iodine hyperthermal water and its infinite applications. A single source from which arise multiple experiences declined in the sectors in which the Group operates following the common thread of scientificity, reliability and compliance. An evolution that also takes shape in the digital ecosystem, with the restyling of termedisirmione.com and the implementation of a new social strategy.

Thus, what was known as Terme Virgilio, with over 400,000 cures provided, 13 health specialisations and many specialised packages, has become Terme di Sirmione - Therapy District dedicated to health care and with a commitment that is accentuated by a programme for doctors and pharmacists to revive and disseminate spa culture.

Aquaria, 200 thousand admissions a year, has become Terme di Sirmione - SPA & Thermal Garden with the focus on the strength of the elements that determine the essence of the structure today and that of tomorrow with the development plan that will redefine the concept of wellness and self-care to prevent stress and anxiety, improve breathing, strengthen the immune system, and rebalance body and mind. In the area of hospitality, the Group has four hotels: the 5-star Grand Hotel Terme Sirmione, the 4-star Hotel Sirmione Terme and Hotel Acquaviva del Garda to finish with the 3-star Hotel Fonte Boiola, which alongside hospitality offer integrated health and spa wellness programmes under the Terme di Sirmione - Wellness Hotels brand. The Terme di Sirmione - Cosmetics Institute cosmetic line has been reformulated by combining exclusive patented active ingredients with thermal water.