Skipass, the 2024/2025 season closes on a positive note

If cardholders make it possible to photograph regular practice, it is more difficult to monitor enthusiasts who frequent ski slopes without belonging to federations or ski clubs. In the absence of a homogenous national figure, the closest indicator to the amateur practice remains that of first admissions and skipasses sold by ski resorts, which in the 2024-2025 winter season paint an overall positive picture across the Alps.

In Valle d'Aosta, where there are 365 kilometres of pistes, the season closed with 3.6 million skiers, an increase of 14% compared to the previous year, and 127 million euro gross turnover for the companies operating the lifts (+7%). Breuil-Cervinia confirmed its position as the most frequented resort, with almost one million first entrants and EUR 46.4 million in turnover. They are followed by Monterosa (about 660 thousand first entrances and 21.1 million euro), Pila (536 thousand entrances and 16.7 million euro), Courmayeur (510 thousand entrances and 18.3 million euro) and La Thuile (541 thousand entrances and 13.6 million euro).

Strong numbers also in the large Dolomite ski areas. The Dolomiti Superski consortium has estimated for the 2024-2025 season an increase of 0.89% in first entrances, equal to about 80,000 more skiers than the previous winter, confirming the recovery of the tourist demand linked to winter sports.

InLombardy, the record season in Livigno, which began on 30 November 2024 and ended on 1 May 2025, recorded more than 1.315 million first entrances and more than 19.2 million passages on the lifts, with a daily peak of more than 14 thousand on 17 February. There were also positive signs in the medium-sized ski areas: the Borno Ski Area - Monte Altissimo, in Val Camonica, closed a 114-day season with about 80 thousand first entries and a 12% increase in ski passes sold.

There was also a growth trend in Friuli Venezia Giulia, where the 2024-2025 season surpassed the 900 thousand mark for the first time, with almost 10 million passes on the slopes and a 12% increase in ski passes sold compared to the previous winter. The most popular types include the juniors day pass (over 84 thousand sold), the 3-hour adult pass (over 52 thousand) and the adult day pass (almost 40 thousand).