Sky reorganises content: more powers for De Bellis

Sky Italia puts its organisational structure on content. There was a time when information was information, sport was sport, and entertainment inhabited a world apart. Today, that time seems to be over with the move announced by the Italian branch of the Comcast-controlled group.

Following the recent departures of two important figures - Marzio Perrelli, until now Executive Vice President Sport, and Antonella d'Errico, Evp Content - the company has officially announced the launch of a new unified content direction. It is the Sport, News and Entertainment Direction, which will be entrusted to Giuseppe De Bellis, current director of Sky TG24.

The operation, which will be effective from the end of July, leads to the convergence under a single strategic direction of all Sky's editorial areas: the sports offer of Sky Sport, the all news offer of Sky TG24, the major original productions, cinema, series, documentaries and free-to-air channels.

The declared objective is greater efficiency and integration of the offer, with expected spin-offs both on a qualitative level and, with the rationalisation linked to the exit of two long-standing managers in Sky (Perrelli had been Evp Sport for seven years and Antonella d'Errico, in the company since 2013, led the Content department from 2021), also on an economic level.

In a note, the company speaks of a 'strategic choice' with the aim of 'releasing the potential of the different editorial areas by promoting a logic of collaboration and contamination between content, talent and platforms. An approach that will allow Sky to respond with increasing effectiveness and immediacy to audience expectations'. In essence, a more streamlined structure for a more synergic and competitive content ecosystem, in a context in which competition - particularly from Ott platforms - continues to grow exponentially and represent the most present threat to the 'legacy' media system.