Telephony

Smartphones, the new Pixel 9 family arrives. All the new features and prices

Three Google-made mobile phones presented at the 'Made by Google' event. The new features? The new Tensor G4 chip, Gemini Live inside Gemini Advanced and the 'add me' function

by Luca Tremolada

4' min read

4' min read

Google drops a trio of August aces and unveils the new Pixel family of smartphones. The novelty, widely anticipated by the rumours of the past weeks, is the new Tensor 4 chip and Pixel Pro XL with a 6.8-inch display and a price tag of over a thousand euros.

But also this time - we are in the era of Ai phones - the focus is on the new artificial intelligence features: Gemini Live debuts as a personal assistant to govern one's smartphone with the voice. The promise - which is also that of Siri for Apple Intelligence - is a new form of interaction with the services and data of our mobile phone.

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Gemini Live (for now only in English) will not be free of charge but will be offered within Gemini Advanced, Google's most advanced Ai that is accessed with the Google One plan. As for smartphones, Google confirms the change of pace that we had already seen with the Pixel 8 and is aiming at more and more powerful and durable devices. Apple is more and more in their sights and they are not hiding it.

The new Pixel 9 family

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It starts with the new G4 Tensor chip. The G3 on the Pixel 8 had all in all disappointed in terms of performance. With this new chip Google returns to the more traditional Octa-Core architecture, but rather than a revolution we expect a positive evolution from the past.

Great attention was also paid to the photographic compartment, which over time has become one of the strong points of these phones. There have also been a few changes to the design, with the horizontal camera more sculpted into the body of the smarpthone. In addition, the memory of the entire Pixel 9 range is increased to 12 GB RAM for Pixel 9 and 16 GB for Pixel 9 Pro and Pixel 9 Pro XL. Furthermore, as in previous models, updates for the Pixel last for seven years.

The new apps for Pixel

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Also debuting exclusively for the Pixel 9 Screenshots , an app to save, organise and remember the most important information for you. Basically, if you take pictures to get inspiration for a gift, the app organises the screenshots to help you choose. Another new feature is the re-design of Pixel's Weather app with Gemini Nano that will generate a customised weather report with AI to give you an idea of the day's weather.

The photo adds you where you are not

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The new function is called 'add me' and will be released as a preview on Pixel. Basically, you can take pictures in which you are in it.

The typical example is the group photo where the one who takes it is always missing. You can now take one with the group and then take another with the one who took it. Pixel combines the two photos. Using the Best Shot feature, you can combine similar shots to create a great group photo that pleases everyone. Also enhanced is Magic Editor, the magic eraser, which can automatically correct the framing of your photos and suggest the best way to crop them.

Pixel 9 Pro and Pixel 9 Pro Xl?

For the first time, the Pro is available in two different sizes: Pixel 9 Pro (6.3") and Pixel 9 Pro XL (6.8") . Basically, therefore, the screen size, charging times and power change, otherwise they have identical features.

They therefore have a triple rear camera and a 42Mp front camera. Only on the Pro, however, the Video Boost function processes Night Videos twice as fast once they are loaded, takes advantage of the 48MP telephoto lens with 5x zoom to record up to 20x high resolution videos thanks to High Resolution Video Zoom. It can also bring the resolution up to 8K. The starting price here is €1,099, the same as the Pixel 8 Pro.

Many new features for the Pixel 9

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The aim is to conquer the mid- to high-end segment. They have improved the 6.3-inch Actua display, which should be 35 per cent brighter than the Pixel 8. The cameras do not change compared to the more expensive models. The ultrawide lens thus goes from 12MP on the Pixel 8 to 48MP on the Pixel 9. The price is still high, however, and starts at EUR 899.

So the prices?

Pixel 9 Pro and Pixel 9 Pro XL are available in Obsidian Black, Clay Grey, Green Grey and Quartz Pink for pre-sale at the Google Store, Amazon, MediaWorld and Unieuro starting at EUR 899, EUR 1099 and EUR 1199.

Pixel 9 and Pixel 9 Pro XL will then be available for purchase from 22 August at Google Store, Amazon, MediaWorld, Unieuro and Vodafone. Pixel 9 Pro will instead be available from September at all partners and Google Stores.

Google's ecosystem grows with Pixel Watch 3 and Pixel Bud Pro 2

The smartwatch made in Google is now available in two sizes of 41 mm and 45 mm. Battery life is 24 hours with always-on display. New for athletes with advanced features for running and planning workouts.

As for the Pixel Bud Pro 2, they are smaller and lighter thanks to the new Tensor A1 chip. And they should also process sound better. A swivel stabiliser has been incorporated during training to make these earbuds more stable and more comfortable.

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  • Luca Tremolada

    Luca TremoladaGiornalista

    Luogo: Milano via Monte Rosa 91

    Lingue parlate: Inglese, Francese

    Argomenti: Tecnologia, scienza, finanza, startup, dati

    Premi: Premio Gabriele Lanfredini sull’informazione; Premio giornalistico State Street, categoria "Innovation"; DStars 2019, categoria journalism

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