This is how a Tuscan company is aiming to become the ‘Amazon of wine’ in the US
A 20,000-square-metre warehouse receives wines on consignment and delivers them to the United States within 24 hours. Founder Piccardi: a logistics service offering high added value
Key points
Tariffs of 10 per cent and over 340 million euros in lost exports in a single year are putting Italian wine under pressure in the US. It is against this backdrop that an Italian company – from Tuscany, to be precise – called Fieramente is launching a new advanced B2C logistics service offering 24-hour deliveries. The platform aims to strengthen the presence of Italian wine in the US market.
A warehouse in the US with bottles held on consignment
The project involves a warehouse in the United States, where wines from Italian wineries are received on consignment and distributed to the end consumer within 24 hours. The fulfilment service is designed for the B2C market, i.e. for private customers. Fieramente therefore offers a strategic solution to help Italian companies overcome the logistical and tax complexities involved in trading with the US and build a sustainable and efficient distribution model.
Consolidated shipments and dedicated containers
“The supply chain for our US hub,” explains Alessio Piccardi, CEO and founder of Fieramente, “is managed through rigorous, regular and structured logistics planning designed to optimise costs for the benefit of producers. The wines are shipped on consignment. Goods flows are managed via consolidated sea freight shipments in dedicated containers, with regular monthly departures from Italia. Our fulfilment service handles the last-mile delivery, ensuring the collection and prompt dispatch of orders directly from our warehouse on US soil.”
The system is centred around a logistics hub with a total area of 20,000 square metres and utilises a tried-and-tested logistics distribution system.
Tariffs are paid directly by the manufacturers
The tariffs introduced by President Trump are likely to remain in force for the rest of the parliamentary term, and in the case of the ‘Amazon of wine’, they will have to be paid directly by the producers. Whereas in normal exports, it is the importer who pays the tariff and passes the cost on to the customer.
