So Apple tries to retire the Pos

"More than 4.3 million small and medium-sized businesses in Italy have long played a key role in the country's economy and, together with payment platforms, app developers and payment networks, we are making it easier than ever for Italian businesses of all sizes to accept contactless payments and continue to grow their business.

As already explained, at the time of payment, all the merchant has to do is ask the customer or client to bring the credit, debit or prepaid card, iPhone, Apple Watch or other digital wallet closer to the merchant's iPhone, and the transaction will be completed via NFC technology.2 No other equipment is needed to accept contactless payments via Tap to Pay on the iPhone.

Apple has emphasised that privacy was paramount in the design and development of all of Apple's payment functions. With Tap to Pay on iPhone, customers' payment data is protected by the same technology used to ensure the security and privacy of Apple Pay. All transactions made through Tap to Pay on iPhone are encrypted and processed using the Secure Element, and, as with Apple Pay, Apple has made it clear that it does not know what is being purchased or who is buying it. When a payment is processed, the Cupertino company also confirmed that it does not store card numbers or transaction information on the device or on Apple's servers.

"Tap to Pay on iPhone with the Nexi SoftPOS iOS app allows both to offer Italian merchants greater flexibility and a wider choice, providing them with new collection opportunities that are instrumental to business growth, since only an iPhone is required, and to empower consumers to enjoy even simpler shopping experiences," explained Roberto Catanzaro, Chief Business Officer of Merchant Solutions at Nexi. "With Tap to Pay on iPhone, we're taking another fundamental step in the spread of digital payments in Italy".

"We are delighted to be working alongside Apple to launch Tap to Pay on iPhone in Italy. Its availability to merchants using SumUp allows even the smallest merchants to accept contactless payments anywhere, without incurring additional hardware costs, as long as they have a compatible iPhone and the SumUp iOS app. This service represents a significant step towards the democratisation of digital payments," said Luke Griffiths, Chief Commercial Officer of SumUp.

"Given that many of our merchants operate in dynamic environments, this feature really changes the rules of the game. We're confident that Tap to Pay on iPhone will profoundly transform the way professionals, businesses and merchants interact with their customers".