Industry

Social Football Summit 2026: two days of meetings in Turin on the football business

Over 250 speakers will be at the Allianz Stadium on 10 and 11 November to discuss stadiums, the transfer market, fixtures and relations with fans

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

 

Whilst Inter, Milan and Roma are taking their first concrete steps towards their respective stadiums, Italian football is grappling with the infrastructure backlog that has been building up for over a decade. This is one of the key themes of the ninth edition of the Social Football Summit, scheduled for 10 and 11 November at the Allianz Stadium in Turin. Over 250 speakers, including club executives, institutional representatives, business leaders and media figures, will take part in a programme centred on the challenges facing the Italian football ecosystem: stadiums, the transfer market, fixtures and relations with supporters. The global partner for this edition is Lega Serie A (pictured: President Ezio Simonelli during the press conference at the Lega’s headquarters).

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Michele Uva, who is overseeing the EURO 2032 Italy bid for UEFA, discusses the infrastructure issue with Giuseppe De Bellis. To explore the issue in greater depth, key figures directly involved in the projects – Lucia Bernabè from AS Roma, Alessandro Ferrari from Fiorentina and Giovanni Gardini from Palermo – will outline the journey a stadium takes from the drawing board to its opening, including the timelines and constraints involved.

On the transfer market front, the programme features Piero Ausilio, former sporting director at Inter. Joining him to analyse the relationship between player sales and squad building are Gianluca Di Marzio and Luca Marchetti from Sky Sport. Meanwhile, Andrea Butti from the Serie A League and Emanuele Corazzi from Cronache di Spogliatoio explain how the Serie A fixture list is drawn up, balancing television scheduling and regulatory constraints.

Through their representatives, YouTube, TikTok, IAB and YouGov will discuss the attention economy, whilst Lega Serie A will hold discussions with Fantacalcio, Haier and Volkswagen on fan engagement and the role of content creators. Representatives from BBC Sport, MARCA and Footballco will provide an external perspective to gauge the international perception of Serie A. The institutional audience includes, amongst others, Javier Tebas for LaLiga, Romy Gai for FIFA, Ezio Maria Simonelli for the Lega Serie A, Angelo Binaghi for the Italian Tennis Federation and Cordiano Dagnoni for the Italian Cycling Federation. All Serie A and Serie B clubs are expected to attend, alongside delegations from Arsenal, Bayern Munich, Sevilla, Real Betis and Braga.

The programme also features MOMENTUM, the section dedicated to the business of women’s sport, and SFS ExtraTime, the competition for start-ups specialising in sports innovation. On the evening of 10 November, at the Reggia di Venaria, the SFS Awards gala dinner will present fifteen awards.

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