Solari, the market runs between innovation and prevention

The cosmetics industry is increasingly focusing on the sun protection segment with projects and initiatives to raise awareness and prevention, but also with the development of easy-to-use products with light formulations that are also suitable for children, hybrid and multifunctional formulas. From the Filorga Uv Cellular-Protect anti-ageing sunscreens enriched with 8% anti-ageing active ingredients to the Australian Gold sunscreens, to the latest-generation Sea Lover line of sunscreens that ensures broad protection and reduces the impact on the marine environment thanks to very water-resistant and saltwater biodegradable formulas contained in a pack made of recycled and recyclable materials. Or Merit's The Uniform Tinted Mineral Spf 50 protection, born from over two years of research and more than fifty stages of development, which enhances and evens out the skin with an impalpable, oil-free mineral formula, ultra-fine powders and delicate emollients that optically smooth the skin's surface, making every imperfection an invisible detail. "What makes The Uniform special is precisely its formula," says Aila Morin, chief marketing officer of Merit Beauty. "We took the time to develop it: there are already many Spf cleansers, but we wanted to create something truly different, capable of satisfying an as yet unexplored need. A sunscreen designed to become a daily gesture of care, discreet but essential'.

From Avène, on the other hand, comes a 2-in-1 Ultra Serum for the face and neck which combines treatment and sun protection with a light, imperceptible texture available in three versions: plumping, moisturising and illuminating; while, to respond to the challenges of a world in continual evolution, Lancaster presents Sun Perfect Air Spf 50 Daily Invisible Fluid, a hybrid between skincare and sun protection with four formulas designed for specific skin needs: dull complexion, dryness, sebum and imperfections, and skin sensitivity. Also multifunctional is the new Korff Sun Secret Olio Corpo & Capelli Spf 30, a dry, light and silky sun oil. It absorbs in a second Water Touch Superfluid Spf 50, by Rilastil, which focuses on freshness and lightness for a fluid to be used daily also as a make-up base.

Lastly, AnnaB Cosmetics presents Balance, the first cream in the world with certified Spf30 without the use of sun filters, neither physical nor chemical. This is the result of research by the brand's founder Anna Boiardi, a formulator and researcher in the field of natural cosmetics, who developed this innovative approach by studying the defence systems of plants. Her research has in fact led to the creation of the NoFilterUVComplex, a patented complex of natural ingredients that replicates the defence mechanisms present in nature: plants and microalgae that manage to protect themselves from the sun's rays by reflecting, diffusing and transforming light. In this way the skin is shielded from Uva, Uvb and blue light, without occlusion and with a simultaneous antioxidant, regenerating and pro-ageing action. The heart of the formula combines high-performance botanical ingredients such as a Swedish micro-algae that creates a natural barrier against pollution and environmental stress and moisturises like hyaluronic acid; raspberry seeds, naturally rich in vitamin E and provitamin A with protective properties against Uva rays; a derivative from sargassum algae obtained by an upcycling process that helps rebalance the skin while contributing to the preservation of marine ecosystems; oil; or karanja and helichrysum, powerful antioxidants that counteract oxidation damage and free radicals.

© REPRODUCTION RESERVED