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Sotheby's accelerates in 2025

ADQ's investment and the upturn in auctions have propelled the auction house into a new phase of global growth

by Maria Adelaide Marchesoni

L’Evening sale  di novembre a New York

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The 2025 results today give full measure to a strategic choice made a year earlier. The billion-dollar deal announced in August 2024 - with Abu Dhabi's sovereign wealth fund and investment company, ADQ, entering Sotheby's capital with a minority stake and Patrick Drahi reinvesting - strengthened the auction house's financial structure just as the market was returning to growth. The combination of a resumption of auctions and new liquidity laid the foundations for an ambitious development programme, accelerating expansion into new markets and consolidating a presence in the Middle East, particularly in Abu Dhabi.

The 2025 results

Consolidated sales are expected to be in the region of $7 billion, up 17% year-on-year from 2024, signalling a decisive return to growth and renewed confidence among collectors globally. The most eloquent figure comes from auctions: $5.7 billion in sales, up 26% year-on-year, with the second half of the year accelerating strongly (+59%). Private sales, at $1.2 billion, declined slightly but continue to play a strategic role in dealing with large collections and complex assets.

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Art and luxury are confirmed as the two pillars of the Sotheby's model: Global Fine Art sales grew 15% to reach $4.3 billion, while the Luxury segment rose to $2.7 billion (+22%), crossing the $2 billion threshold for the fourth consecutive year. This balance reflects a broad vision of Contemporary collecting, increasingly transversal between cultural value and investment.

Sotheby's Financial Services also contributed to strengthening this architecture, touching a record portfolio balance in excess of $1.8 billion, confirming the growing role of financial services in supporting collectors' liquidity and flexibility. The market's confidence emerges strongly from the auction numbers: over 450 appointments in nine countries, active bidders in 123 countries, a sale rate of 87% and average results of 161% of the minimum estimate. The generational change is also striking: 35% of bidders attended a Sotheby's auction for the first time, while the under 40s represent 17% of bidders in Global Fine Art and 29% in Luxury.

New Locations and Expansion

2025 was also a year of new spaces and new geographies. The opening of the new global headquarters at the Breuer in New York, following Paris and Hong Kong, both in 2024, had an immediate impact: 25,000 visitors at the opening preview and record results during the main auction weeks. The new gallery in Zurich, with seven times more visitors than the previous year, confirms the strategic value of physical spaces as meeting places between market and public.
The expansion into the Middle East marks another key step. From its first international auction in Saudi Arabia to Collectors' Week in Abu Dhabi, which generated $133.4 million in cross-category sales, Sotheby's is strengthening its presence in high-growth markets where art, luxury and collecting are increasingly interacting.

Art at auction

On the Global Fine Art front, Sotheby's consolidated its leadership in the most historically relevant categories: Impressionism and Modern, Old Masters, Design, Chinese art and single-owner sales. For the sixth time in seven years it handled the most valuable collection of the year, the Leonard A. Lauder Collection, and signed seven of the ten most expensive works sold at auction globally. Among them, the sale of the Portrait of Elisabeth Lederer by Gustav Klimt for $236.4 million became one of the symbols of the year.

Design also enjoyed an exceptional season, with sales up 65% in New York and Paris and an absolute record for Lalanne's Hippopotame Bar, which sold for $31.4 million. The Luxury sector closed the best year in its history, driven by watches, jewellery, handbags and collectors' cars: from the original Jane Birkin, which sold for $10.1 million, to RM Sotheby's surpassing $1 billion in sales.

After Sotheby's and Christie's results, it is possible to say that 2025 was not just a sequence of records, but the portrait of an evolving market, in which art and luxury continue to be engines of growth, capable of attracting global capital and redefining the role of the great institutions of contemporary collecting.

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