Sportit bets on pay-as-you-go ski passes

Hours of downhill skiing thanks to the SnowitPass 'pay per use', a flexible formula that allows access to the ski lifts by paying only for the time actually spent on the slopes according to the rates set by the resort and without having to pay in advance as is the case with classic ski passes. The novelty this year for the Lombardy region is that, with SnowitPass, it is no longer necessary to purchase a season ski pass in advance: in some resorts, in fact, once the price threshold of the season pass is reached, subsequent skiing will be free of charge. SnowitPass is present in around 40 ski resorts and was created with the aim of transforming the skiing experience into a highly flexible offer tailored to users' needs: an innovative approach, inspired by cutting-edge European models. The SnowitPass season pass is priced at 15 euros and, thanks to a partnership with the Visa payment card circuit renewed for the third consecutive year, the initial cost becomes just one euro for those paying by Visa.

Snowit is a brand that belongs, together with Tribala, Bikeit, Discovera and Destination Tech, to Sportit, a company founded in 2016 by Pasquale Scopelliti and Riccardo Maggioni, former consultants of the Boston Consulting Group. Sportit is an innovative SME specialising in the development and management of software platforms for the sale of tourism services and stands out for its continuous investments in digital platforms. In recent years, Sportit's accounts have risen from around 850,000 euros in 2020 to 14 million in turnover in 2024, while the workforce has grown from 13 to 42 staff members with an average age of 29. The Cagr is 154.3% and projects the company to 32nd place in the Growth Leaders ranking. In the 2023 edition, Sportit-Snowit was in 14th place and in the same year ranked 67th in the Financial Times' '1000 Europe's fastest growing companies'. Sportit's total transacted value in the 2023/2024 season was around 25 million with a growth of 40% on the previous year and Sportit's four platforms have over 500,000 registered users. In 2021, the FNM Group, entered the capital of Sportit, taking over a 33.33% stake with an investment of 2.5 million. FNM has thus become a strategic partner because it allows the Sportit platform offer to be completed with rail and road transport and mobility services. Sportit is also active in B2B with its 'Destination tech' brand that deals with the creation of territorial destination platforms for local tourist boards, for the sale of tourist services and other experiences.