Maserati, Stellantis denies: 'Not for sale'

"Respectfully, Maserati is not for sale". This was stated by a Stellantis spokesperson, denying press rumours about a possible sale of the carmaker. According to these rumours, Stellantis was considering options for the future of Maserati, opening up the possibility of selling the luxury car division, which has been struggling for some time. This was reported by the Reuters news agency, explaining that the possible sale would be part of a broader strategy by Stellantis to review its portfolio of 14 brands.

Rumours of a sale of the Trident are karst and have resurfaced after statements by Charlie Zhang, ceo of Chery International taken by Il Sole 24 Ore directly to the headquarters of the Chinese manufacturer. On those occasions, the number one of the international division confirmed the interest in Maserati already expressed in previous months.

Returning to Reuters, according to sources heard by the agency, discussions on the future of Maserati began before the appointment of the new CEO, Antonio Filosa, who will officially take the helm of the group on Monday. The profitability of the Italian-French group's brands was a priority set by chairman John Elkann during the process of selecting the new CEO.

In April, Stellantis had commissioned McKinsey to examine the effects of the tariffs imposed by the US administration on Maserati and Alfa Romeo, but on that occasion it reiterated and confirmed its commitment to both brands. How the situation will evolve remains to be seen, while a Maserati spokesman stressed that 'the brand is not for sale'.

Maserati's sales fell by more than half in 2024 to 11,300 units. Last year the brand posted an adjusted operating loss of €260 million and currently has no plans to launch new models pending a new business plan, after the previous one was put on hold by Stellantis last year. Brand manager Santo Ficili stressed in early June that the new plan will come after Filosa takes office.