Market

Stellantis, accounts in the red due to electrics or models not taking off?

Falling revenues and losses of over 22 billion. The electric strategy seems to be the biggest culprit but the new models are not bringing remarkable results

by Simonluca Pini

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The difficulty of the electric car is weighing on Stellantis' accounts, with 2025 closing with net revenues of EUR 153.5 billion, down 2% from 2024, and a net loss of EUR 22.3 billion. The main cause, as stated by CEO Antonio Filosa, is an energy transition that is struggling to get off the ground, with sales of electric cars still far from what self-styled experts and in-depth (but erroneous) market analyses have hypothesised.

All the fault of the electric?

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Although the electric car has all the makings of the perfect scapegoat for the deep red in Stellantis, the picture of the internal combustion models launched in the last two years and coming soon raises several questions.

The general impression, supported by sales figures that see a -4.7% in 2025 at European level, is that there is a lack of an overall strategy but above all too much overlapping of similar cars and brands kept alive despite lacking the necessary financial survival.

Overlapping patterns

To give just a few examples, we need only mention the Opel Frontera, a decidedly not-so-different twin of the Citroen C3 Aircross (and in the future of the Fiat GigaPanda), both of which will not even be in the top 50 best-selling cars in Italia in 2025. The situation is even more complex at Lancia, where the decision to change the DNA of the Ypsilon has resulted in a -64% drop in 2025 at the European level with 11,747 cars sold compared to 32,643 in the previous 12 months. Here, too, a careful analysis of the choices made is needed, because it is all well and good the higher margins given the decidedly higher purchase price, but in practice, sales have plummeted with a car profoundly derived from the Opel Corsa and Peugeot 208. To make a numerical comparison, 31,320 Peugeot 208 and 21,531 Opel Corsa were sold in Italia in 2025, compared to 9,708 Lancia Ypsilon. Staying with Lancia, the arrival of the Gamma opens up several questions. Because if on the one hand the opening up to thermal engines (initially it was to be electric only) will be well received by the market, on the other one wonders if there is commercial space for a suv with a now forgotten name and built on the same platform as the Jeep Compass and DS.8.

Delays from presentation to arrival at the dealership

Even at Jeep we find mistakes that have not been good for sales, such as the debut of the Compass in May 2025 with the car arriving in dealerships almost six months later. Added to this is the decision to do away with the diesel engine (which dominated the previous generation) and invest resources and prospects in 100% electric.

The DS case

Moving into the DS house, the questions increase exponentially, not only for sales at -23% in Europe in 2025. As well as questions about the decision to produce the N.8 electric flagship, which will be joined by the N.7 suv, initially electric only but soon to be hybrid. All models produced in the Melfi plant, where the drop in productivity underlines the general difficulty.

Overlaps that cost not only in terms of production but also in marketing campaigns and confuse even more a customer who is less and less tied to the value of a single brand or model.

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