Stellantis, which brands are in trouble

 As with Chrysler, Dodge has also shown great suffering and criticism in the North American market, with significant stocks of the Dodge Hornet (i.e. the Alfa Romeo Tonale in the American version. 

A rib of Citroen, DS became a full-fledged brand in 2014. A brand that has always been characterised by generous margins (according to Psa management and later Stellantis), it continues to be marginal on the production volume front. Because despite a similar history to that of Cupra (born as a special series of Seat but in reality becoming a full-fledged brand with a strong personality), DS continues not to shine. In 2025, the new 100% electric flagship will be born in Melfi; the hope for the Italian factory is that it will achieve good commercial results;

Three new models starting with the Grande Panda. Fiat from 2025 will see a new phase in its history, thanks to the compact car now also electric and the arrival of the new Multipla and a future fastback. In Italy, the launch of the 500 hybrid, produced in the Mirafiori plant, is also expected. Great attention is also being paid to South America, where Fiat continues to be among the market leaders;

 The two-year period 2025-2026 will be crucial for Jeep, with the launch of novelties such as Recon (the electric Wrangler), Compass, Cherokee and probably new Renegade. The Toledo-based brand, the real 'golden goose' of Stellantis, must find its ideal course again after making several mistakes on the price and stock positioning front.  

 Is it worth keeping a generalist brand alive with only one model on the list? This is the question one asks when it comes to Lancia, a brand with a historic tradition (now unknown to most customers) but with only one compact car derived from the Peugeot 208 in its range. In the next few years, two models (Gamma and Delta) will arrive, initially announced as electric-only but also expected in an electrified version if we aim for at least noteworthy sales;

 An even more complex situation for Maserati, where it seems to have gone back to 2016 when there was even talk of closing the historic Modena plant. In 2020, everything seemed to have been resolved, thanks to the €2.5 billion invested by Fca for the restyling of the Modena plant (costing €800,000), the Grugliasco plant at full capacity, the Innovation Lab with over 1,100 people at work and a pharaonic product plan starting with the MC20 christened the new Era of the Trident. According to Maserati's top management, within five years (announcement in December 2020, therefore post-first wave of coveted coveted products), 20 new cars would be launched, 13 of which would be unreleased models.

In actual fact, the Grugliasco plant has been closed, the Innovation Lab dismantled, the Modena plant has recently recorded a -75% drop in production, new models have been limited to 5 instead of 13 (MC20, MC20 Cielo, Grecale, Granturismo and GranCabrio) and the Folgore full electric project is a real flop with only 1 GranTurismo and 3 Grecale on tap sold in Italy in October. Only the sporting side is saved thanks to the good results achieved by the Maserati GT2, from which the recent GT2 Stradale derives

 Opel is not among the Stellantis group's most at-risk brands, thanks to the major downsizing in the past. After a bailout in 2009 by the German government, General Motors was very close to closure in 2013. Purchased by Psa in 2017, it has undergone major downsizing. In 2025 it will be seen whether models such as the Frontera and Grandland will be able to improve the brand 's accounts;

 One of Stellantis most prosperous brands, Peugeot continues to achieve good commercial results thanks to a strongly renewed range. Some doubt remains about the premium positioning declared by the French leadership;

Ram continues to achieve good commercial results in the pick-up segment and a greater presence in Europe could improve its profits. Many doubts, however, about the future electric model.