Strong colours and functionality at the heart of projects

A space designed to the centimetre to dialogue with the design of the home. In fact, the bathroom can be the quid of the entire project, the surprise effect that - on a solid basis of functionality and technological research aimed at minimising consumption and maximum silence - knows how to amaze with the courageous use of colour, with integrated systems aimed at maximising comfort - even integrating the washbasin into the countertop - and optimising available space. The aim is to expand the range of possible sizes and configurations, to dress rooms of all sizes. In the name of maximum transversality.

"Colour is still very much in demand, on washbasin systems and sanitary ware," explains Marco Giuliani, General Manager of Simas, a brand that has a colour range of 19 shades, expanding in 2025. "The surprise was the demand for glossy finishes, which we reintroduced after many years and which coexist with matt finishes. As well as the return of strong, 1970s colours such as yellow, ruby red and bright green. From the functional point of view, we note the search for a product capable of combining high aesthetic value and maximum functionality, to which we have responded with counter tops integrated into the washbasin or at the same level," emphasises Giuliani.

The ambition of each company is to offer the customer a turnkey environment, which each company interprets in its own way, with its own philosophy.

Ceramica Globo also focused heavily on colour: "We present a palette of seven new shades that, in their finish, are very reminiscent of glass and its brilliance," explains Andrea Gulinucci, CEO of Ceramica Globo. The most popular colour? Green'. Let's be clear, ceramics does not only live by colour: "But we observe that colour and material combinations are very popular, the combinations that make ceramics dialogue with wood, aluminium and glass", notes Gulinucci, who concludes: "The next step forward in the bathroom furnishing sector will be on a technological level: we will present our novelty at the Frankfurt trade fair (17-20 March 2025)".

"Making many compositions from just a few products, like playing Lego. Ours is a design philosophy that frees the company from the ideological fence of novelty at all costs," explains Pablo Battistini, chief operating officer of Ceramica Dolomite. "Insisting on the transversality of products allows us to produce with less waste and to have less impact on the environment, while multiplying the expressive possibilities". Simple shapes - sphere, hemisphere, rectangle, rounded, oval - destined to last "like a jacket with a timeless cut," Battistini continues, which interact with each other, as well as with the accessory systems, with the sub-systems and with "the console structures, the novelty of the year. Elements that can also be freestanding, and integrate perfectly with the previous collections. All our pieces dialogue with each other, so the rooms never go out of fashion,' Battistini concludes.