Subbyx closes a new 30 million round and sets its sights on Europe

A new round for Subbyx, the Italian scaleup active in the subscription economy, which thus completes the Serie A capital increase that brings the total funding to EUR 50 million. After a 5 million pre seed round and the 15 million deal in January 2025, the new one is now 3o million. It is led by international funds Systemiq Capital and Flashpoint. The previous investor, Azimut, is also participating again. And it has, among its goals, an international expansion starting in Sweden.

The company offers subscription technology products, or small household appliances: smartphones, PCs, hoovers, but also hair dryers and air purifiers. It has an AI chatbot-like user interface. The company says it has achieved an annual recurring turnover of 12 million euros. It employs 54 professionals and with 'strict margin management' has achieved positive EBITDA already in Q3 2025 and positive Adjusted EBITDA since Q4 2025.

For the financial year 2026, the management estimates a further acceleration: forecasts for the first quarter indicate volumes of 50 per cent of the entire 2025 turnover, with the goal of reaching EUR 20 million in recurring revenue by the end of the year with an EBITDA/revenue ratio of 30 per cent.

In addition to the subscription formula, since October 2005 Subbyx has become a technology enabler with Subbyx Builder, a proprietary software as a service platform based on artificial intelligence. It is a simple, development-free solution that allows companies to sell products and services via subscription, managing the entire process on a single platform. Customers can 'manage the entire subscription lifecycle' and activate different subscription models. To date, the technology component contributes 10% of total projected revenues in Q1 2026.

"This round of financing," explains Filippo Rocca, founder and CEO of Subbyx, "is part of an acceleration phase needed to support growth that is proving to be extremely solid. In just two years we have gone from zero to over 25 thousand active subscriptions".