Summer 2025: 50,000 seasonal job offers in key sectors

According to the analyses conducted by Assolavoro Datalab on the main job offer and search platforms, the most sought-after professions concern the seaside tourism, entertainment and reception sectors: sports entertainers, baby club and disabled assistants, receptionists, lifeguards, pool stewards.

There is also a large demand in the catering sector, where chefs, kitchen commis, floor waiters, bartenders and bar counter workers are being sought. The commercial component is represented by stand assistants, seasonal shop assistants, cashiers and supermarket department workers.

To complete the picture, production activities related to the seasonality of agribusiness, such as farm workers and packaging workers. There are also many opportunities for porters, dishwashers, cleaners, handymen and deliverymen.

All this in the face of a decline in the attractiveness of job offers in this sector. Especially in the on-trade segment. In the first quarter of 2025, this employment segment recorded only 977 applications compared to 1479 in the same period of 2024.

This is a sign of the low attractiveness of a sector that, in the face of the season's many opportunities, is increasingly perceived as poorly paid and precarious.

Tourism-oriented areas, such as the North-East, dominate the territorial distribution of demand. Alone, in fact, it absorbs over 31% of the expected seasonal contracts. This is followed by the South with 21.9%, the Centre with 17.5%, the North-West with 16.1% and finally the Islands with 13.1%.

As is in the nature of the seasonal nature of these jobs, they are mainly fixed-term contracts, as evidenced by the massive use of temporary contracts. However, the problem of coverage remains: the growing demand for stability on the part of workers makes it increasingly difficult to meet staffing needs, leaving the sector short of professionals every summer.